When Marissa’s company became a buyer for a food service company, she attended an online educational presentation by one of her company’s suppliers. It laid out the supplier’s knowledge of sustainable new products. She was able to interact with the presenter and ask questions. This was most likely

When Marissa’s company became a buyer for a food service company, she attended an online educational presentation by one of her company’s suppliers. It laid out the supplier’s knowledge of sustainable new products. She was able to interact with the presenter and ask questions. This was most likely

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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