Where does the Gen Z demographic tend to make purchases, physical stores, online, or both? 2. Do they perform any pre-purchase research? If yes, how do they conduct their research. 3. Is the Gen Z consumer interested in a personalized brand experience or just looking for the lowest price? 4. Does the Gen Z consumer appreciate purchasing choices? 5. Does the Gen Z consumer have high expectations when making a purchase? Does the completion of the sale depend on the expectations being met?
Where does the Gen Z demographic tend to make purchases, physical stores, online, or both? 2. Do they perform any pre-purchase research? If yes, how do they conduct their research. 3. Is the Gen Z consumer interested in a personalized brand experience or just looking for the lowest price? 4. Does the Gen Z consumer appreciate purchasing choices? 5. Does the Gen Z consumer have high expectations when making a purchase? Does the completion of the sale depend on the expectations being met?
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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Question
Where does the Gen Z demographic tend to make purchases, physical stores,
online, or both?
2. Do they perform any pre-purchase research? If yes, how do they conduct their
research.
3. Is the Gen Z consumer interested in a personalized brand experience or just
looking for the lowest price?
4. Does the Gen Z consumer appreciate purchasing choices?
5. Does the Gen Z consumer have high expectations when making a purchase?
Does the completion of the sale depend on the expectations being met?
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