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Culture refers to the character and personality of the organization. It is something that makes a business unique and full of values, traditions, communication, behaviors, conduct, and attitude. A positive workplace culture attracts and retains talent, fosters engagement, impacts happiness and satisfaction, and builds performance towards the achievement of the organizational purpose. The overall personality of a business is influenced by every element or activity. Leadership, ethics, management, workplace conduct and practices, policies and regulations, people, etc., have a significant impact on culture.
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- Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…What do social scientists call others against whom you evaluate your own characteristics? Question 6 options: Second-order realities First-order realities Reference groups Social comparisonBenefits of executive opinion?
- Discuss and identify demographics and psychographics question I have a fair grasp of the subject but am not able to put it in words or compile it properly Discuss and identify demographics and psychographics for one of the four pairs Select only one – Porsche automobile and Ford pickup trucks – Dial soap and Neutrogena soap – Southwest Airlines and American Airlines – Wal-Mart and NordstromHow has the introduction of Layla change Jude in the story other words for homeWhich dimension is more relationship -oriented ? Masculinity Collectivism Feminine Individualism