Which of the following is a method for estimating a​ company's potential sales by identifying prospective customers it is not serving​ adequately? A) Gap analysis B) Market analysis C) Market projection D) Independent analysis E) Product displacement

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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Which of the following is a method for estimating a​ company's potential sales by identifying prospective customers it is not serving​ adequately?
A) Gap analysis
B) Market analysis
C) Market projection
D) Independent analysis
E) Product displacement
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