Which of the following is not one of the pitfalls of a low-cost provider strategy? Multiple Choice overly aggressive price-cutting Obecoming so fixated on cost reductions that products become too features-poor cutting prices more than the size of a company's cost advantage.

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Product and Price Bundling

Product and price bundling is used as a marketing strategy by businesses, where complementary products and services are combined and sold as a package deal. This bundled price is usually less than the total price of the individual products if they were to be sold separately. When bundled and sold, each product is sold at a reduced price. Using a price bundling strategy helps increase the average revenue per user and also increases the engagement with the user. This happens as the perceived value of the bundled products is more than the individual products.