Which of the following marketing concepts believes that consumers will not buy enough of the company's products unless it undertakes pressure selling tactics and heavy promotional efforts? The selling concepts The production concepts The societal marketing concepts The product concepts

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter1: Introduction To Managerial Accounting
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Which of the following marketing concepts believes that consumers will not buy enough of the company's
products unless it undertakes pressure selling tactics and heavy promotional efforts?
The selling concepts
The production concepts
The societal marketing concepts
The product concepts
Transcribed Image Text:Which of the following marketing concepts believes that consumers will not buy enough of the company's products unless it undertakes pressure selling tactics and heavy promotional efforts? The selling concepts The production concepts The societal marketing concepts The product concepts
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