Answered: Which of the following statements is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The "You're Not You When You're Hungry" Snickers commercial first aired during the 2010 Super Bowl. The concept behind the campaign is that hunger can cause negative effects on a person's mood making them "not themselves." The campaign suggests that eating a Snickers can help satisfy hunger and restore a person to their normal self.

Which of the following statements is true about the commercial?

Group of answer choices

The commercial utilizes the cue of feeling hungry, which prompts the routine of consuming a Snickers bar, and the reward is the feeling of satiety.

The commercial suggests that the cue is the Snickers bar, which triggers the routine of buying it, and the reward is eating it.

The cue is the commercial itself, which triggers the routine of buying a Snickers bar, and the reward is eating it.

None of the above

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