Which of the following statements is true of the product life cycle (PLC)? a.Changes in a product, its uses, its image, or its positioning do not affect its life cycle. b.A product spends the same amount of time in the different stages of the life cycle. c.The PLC for a product form is longer than the PLC for any one brand. d.The PLC dictates the marketing strategy to be used for a product.

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Answered: Which of the following statements is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following statements is true of the product life cycle (PLC)?

	a.	Changes in a product, its uses, its image, or its positioning do not affect its life cycle.
	b.	A product spends the same amount of time in the different stages of the life cycle.
	c.	The PLC for a product form is longer than the PLC for any one brand.
	d.	The PLC dictates the marketing strategy to be used for a product.

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