Which of these is true about marketing?A. Marketing is used to promote the product and servicesB. Marketing is concerned about the sales onlyC. Marketing is the activity, set of institutions, and processes for creating, communicating.delivering, and exchanging offerings that have value for customers, clients, partners, andsociety at large.D. Marketing considers only the needs of the organization and not the society.2. Which one is not a part of the 4 Ps?A ProductB. PeopleC. Price

Marketing is a holistic process aimed at providing value to a variety of stakeholders such as…

Answered: Which of these is true about marketing?…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.
7. Which of the following strategies uses a sales approach to marketing? (a) A business that focuses on producing products (b) A business that decides to increase its advertising budget (c) A business that decides to implement loyalty cards for their customers (d) A business that focuses on customer satisfaction in order to increase their sales
14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low prices
1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.
Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
1. A company that sells products to be used primarily by the general public is known as a? 2. According to the chapter readings on differentiated marketing (Module 3), the McDonald's: Segmentation, Targeting, and Positioning video clip shown in depicts differentiated marketing. True or False? 3. When defining the concept of marketing, the following four activities must be included: True or false
24.The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: tailor its marketing mix to each individual segment make the sales job easier offer a standard product to every consumer offer a customized product to every consumer make more money
1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.
The marketing concept starts with a well-defined (clearly defined) market, focuses on customer needs, and integrates (combines) all the marketing activities that affect customers. This means that within this orientation, marketing is taking inside-out perspective. Select one: O True O False
7. Successful marketing O focuses solely on selling more products. O continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.
What is an example of marketing myopia? A. telephone company that views itself as a spirit of service. B. A department store that views itself as a clothing retailer? C. An airline that views itself as a symbol of freedom? D. A perfume manufacturer that sells hope.
1. Marketing involves, among others, "the delivery of value to consumers." However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product/service. Use a product of your choice as an example.

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