Why are payments received from customers in advance, for either services to be performed and/or for goods to be delivered, classified as liabilities upon the receipt of the funds?

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter8: Current And Contingent Liabilities
Section: Chapter Questions
Problem 14DQ
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Why are payments received from customers in advance, for either services to be performed and/or for goods to be delivered, classified as liabilities upon the receipt of the funds?  

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Step 1 Introduction

Advance payment received from the customer there are two reasons which are mentioned are as follows:

1) Earned revenue: When the payment of goods and services that has been delivered partially or completely to the customer.

2) Unearned revenue: When the payments for goods and services that will be delivered and invoiced at a future date.

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