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Why is it important to factor in post-launch marketing and promotional costs when estimating the budget for a software product?
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- how can companies manage product portfolios to balance risk and reward?When is a business most likely to adjust the marketing mix of a product? If costs change If customer needs change If management changes If Price changesWhat production, warehouse, and distribution resources will you need to manufacture and distribute a product?
- How will a company will market their product online when customers have so many other options and the competition is tougher than ever?What are the most effective methods for developing a marketing plan for a new product or service that has no existing market or competition?Discuss the various levels of a product that a marketer needs to think about in planning it.
- Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?When presenting your ideas to a potential buyer, what are some ways to stand out and have them choose your product.What are the key considerations for pricing a software product in the market?