Answered: Why might penetration pricing…

Why might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given this risk, why would a marketing manager use penetration pricing?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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would a marketing manager use penetration pricing?

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