With focus group interviews,researchers try to select a large sample so that they can extend the results to the wholepopulation.b) the objective is to get the group to interact, so that many ideas are generated.e) it is typical for the researcher to develop quantitative summaries of the results.d) marketing managers can estimate the size of the market for a new product.e)consumers talk as a group for about 10 minutes and then meet individually with aninterviewer.

With focus group interviews, a researchers try to select a large sample so that they can extend the results to the whole population. b) the objective is to get the group to interact, so that many ideas are generated. d t is typical for the researcher to develop quantitative summaries of the results. 0 marketing managers can estimate the size of the market for a new product. consumers talk as a group for about 10 minutes and then meet individually with an interviewer.

With focus group interviews, a researchers try to select a large sample so that they can extend the results to the whole population. b) the objective is to get the group to interact, so that many ideas are generated. d t is typical for the researcher to develop quantitative summaries of the results. 0 marketing managers can estimate the size of the market for a new product. consumers talk as a group for about 10 minutes and then meet individually with an interviewer.

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter11: Marketing And Distribution

Section: Chapter Questions

Problem 19AA

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