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Would it be appropriate to call Converse a retro brand? Why or why not? Please no plagiarism.
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- Please give 3-5 unique and good business name for Betondis (B2B business) for rebranding. note: details in the photo attachedCritical Thinking Brand elements and brand equity aredistinct. Virtually all products will have a brand name, alogo, utilize certain colors, have a slogan, and so on, yetthe degree of brand equity varies significantly.Outline the key differences between brand elements and brand equity. What advantages do strong brands have over weak brands in the marketplace?In your opinion, what are some of the most effectiveways to build a strong brand?write 100-200 words about... 1. which brand you selected? 2. why you choose this brand? 3. how you would describe the brand's value compared to competion? 4. the key characteristics that make this brand sucecessful
- Offer a brief overview of Unilever as a parent brand; and Discuss how the company ethos, purpose, and culture are also presentwithin "DOVE" the selected brand. (400 words)91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…How far could OXO take its brand extensions and thepromise of making everyday tasks easier? Should it consideran OXO-branded smartphone, for instance? Smartphonesare everyday tools, after all—would an expansion into thisproduct category make sense? Why or why not?
- 1) What would you advise luxury ready-to-wear businesses to do to maintain and strengthen their brand equity in light of COVD-19's effects? 2) Identify a fading brand. What recommendations do you have for restoring brand equity? 3) Is it necessary for businesses to alter their positioning over time? What should they do and why should they do it? Give an example of a brand that has changed itself successfully.(1) Can a brand with a bad reputation be rescued?Would a company be wiser to just drop a “bad brand”and start fresh with something new? (2) Is staying withthe same product only a case of brand “loyalty”?Could other factors be in play that lead consumers ororganizations not to switch brands? Explain youranswerWhat pitfalls might be associated with big-ife, especially in places that offer "boutique" appeal?
- Two MBA students embarked on their venture thesis. They were Ronaldo Pingol and Cristina Pastrana. They developed a new product called Lampturn. Essentially, this new product was a desk lantern that reflected colorful and moving images onto the lantern screen. The product was positioned as a novelty night lamp for children's bedrooms or a mood lamp for living rooms. The images were illuminated on the lampscreen by an electric bulb of small-wattage. As the lamp was lit, the heat of the lamp caused the lamp to turn. While the screen revolved around the four sides of the rectangular lamp, an illusion of changing shapes and sizes was created while the images moved from one end of the screen to another.Personal branding is not necessary. Discuss.What kind of product is Petnet’s Smartfeeder? How should this type of product be marketed?