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- How are social media used to help facilitate the consumer decision process? What are the three most popular platforms?What is communicative actionWith cell or smartphones even less easilycontrolled and monitored than home computers, what ethical and regulatory issues areraised regarding mobile marketing to children?
- State two ways in which the readers and writers problem is different from the producer-consumer problem.How do businesses navigate potential controversies or backlash in cause marketing campaigns?Evaluate the role of celebrities in marketing and identify the implications for marketers and consumers. Support your essay with appropriate examples.