You are a general manager of a dairy company. You rcccived customer complaint about the milk turned stale within short period of time after the carton is opened. This problem could be due to many reasons from the manufacturing process to the delivery process. Q3 (a) Suggest a management concept to deal with this problem. (b) Based on the management concept you have suggested, explain the phases that you will use to overcome the problem of stale milk delivery.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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You are a general manager of a dairy company. You reccived customer complaint about the
milk turned stale within short period of time after the carton is opened. This problem could
be due to many reasons from the manufacturing process to the delivery process.
Q3
(a) Suggest a management concept to deal with this problem.
(b) Based on the management concept you have suggested, explain the phases that you will
use to overcome the problem of stale milk delivery.
Transcribed Image Text:You are a general manager of a dairy company. You reccived customer complaint about the milk turned stale within short period of time after the carton is opened. This problem could be due to many reasons from the manufacturing process to the delivery process. Q3 (a) Suggest a management concept to deal with this problem. (b) Based on the management concept you have suggested, explain the phases that you will use to overcome the problem of stale milk delivery.
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