You are given the demand and forecast history for a company. According to this, what is the 2-period simple moving average forecast for Week 11?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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You are given the demand and forecast history for a company. According to this, what is the 2-period simple moving average forecast for Week 11?

Week Actual Forecast
1
21.5
39.3
2
44.5
47.6
3
35.0
54.9
4
55.4 62.7
5
64.1
81.9
6
72.8
84.3
7
80.2 93.8
8
86.3
91.5
9 109.3
114.5
10 115.4
116.4
Transcribed Image Text:Week Actual Forecast 1 21.5 39.3 2 44.5 47.6 3 35.0 54.9 4 55.4 62.7 5 64.1 81.9 6 72.8 84.3 7 80.2 93.8 8 86.3 91.5 9 109.3 114.5 10 115.4 116.4
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