You are required to put forward a research proposal for research you intend to undertake in one specific business entity. "The impact of social media as a marketing strategy for a clothes store with little to no social media presence" Guidelines: title/topic To ensure that your title and topic point directly to the focus of your research, check to see that key terms in the statement of the gap in the literature and the research aim are reproduced in the title. Research ‘problem’ or justification Description of your research – what, how, why (the research needs to be done) What issue, problem, controversy or important matter has led to research on the topic and set your research into wider context of the discipline ‘Gap’ in the literature Outlines the field of literature and the ‘gap’, the main findings to date, theories, debates, and remaining questions within the literature, and explains how the research will contribute to the gap. Research aim, objective, question or hypothesis Outlines the focus or names the specific knowledge the research methodology aims to generate. Developing a plan takes time…… What will you need to know to answer the research question? How can you find this out? Methodology: qualitative, quantitative How will the data be collected? Research method and methodology Explains what you will do to achieve the research aim or reach your conclusions. Resources How much time will you need? What equipment and facilities will be used? Collaboration? Budget?  Appropriate training Understanding legislation Ethics and confidentiality – does your research involve people Do you need ethics approval? Can you get enough data How will you keep it confidential Health and Safety considerations Summary or statement of proposed outcomes of the research