You are the head of Corporate Communication in your organization/institution and as a strong advocate for the use of technology in business communication, you are satisfied with the pace at which staff members have converted to the use of their company/institution assigned email.  However, you are concerned that some staff members continue to use the company email for personal use which puts the company / institution at risk. Write an email to staff members in which you explain two (2) drawbacks that the company is experiencing as a result of the abovementioned use of email and two (2) strategies that you will implement to encourage employees to use the company assigned email address effectively.

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A: The answer is as follows:

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.