You are the Marketing Manager of Domino's Pizza Malaysia. Recently, you have discovered that the company has received some unpleasant customer feedback in matters pertaining to the navigation of the website and customers services. In order to address this issue, write a recommendation report to your Managing Director, Ms. Sharon to suggest a few alternatives to improve the issues of website navigation and customers services of your company. Your report should include the following points: 1) Implement Calls-to-Action button in the website 2) Provide professional development training for Customer Service Representatives Add another FOUR (4) relevant points (3 findings + 1 solution) on improving the customers' experiences. Elaborate on each points. The body of your report should not be more than 250 words.
You are the Marketing Manager of Domino's Pizza Malaysia. Recently, you have discovered that the company has received some unpleasant customer feedback in matters pertaining to the navigation of the website and customers services. In order to address this issue, write a recommendation report to your Managing Director, Ms. Sharon to suggest a few alternatives to improve the issues of website navigation and customers services of your company. Your report should include the following points: 1) Implement Calls-to-Action button in the website 2) Provide professional development training for Customer Service Representatives Add another FOUR (4) relevant points (3 findings + 1 solution) on improving the customers' experiences. Elaborate on each points. The body of your report should not be more than 250 words.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:You are the Marketing Manager of Domino's Pizza Malaysia. Recently, you have
discovered that the company has received some unpleasant customer feedback in
matters pertaining to the navigation of the website and customers services. In order to
address this issue, write a recommendation report to your Managing Director, Ms.
Sharon to suggest a few alternatives to improve the issues of website navigation and
customers services of your company.
Your report should include the following points:
1) Implement Calls-to-Action button in the website
2) Provide professional development training for Customer Service Representatives
Add another FOUR (4) relevant points (3 findings + 1 solution) on improving the
customers' experiences. Elaborate on each points. The body of your report should not
be more than 250 words.
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