you must discuss this topic POS points of sales for resturants: dont give me these answer again like the other tutors ok! i want graphs and statistics to be in the answer  Step 1: Point of sale (POS) and Restaurant management system Point of sale (POS) systems and restaurant management systems are software solutions that are designed to help businesses in the food service industry. A POS system includes a software application that runs on a computer or mobile device, along with hardware such as a cash register, barcode scanner, etc. and is used to process transactions, track sales, manage inventory, and generate reports. A restaurant management system offers POS capability along with additional functions like table management, menu management, online ordering, and customer relationship management. (CRM). It assists restaurants and other food service providers to streamline their operations and boost profitability. arrow_forward Step 2: Marketing strategy for virtual marketing in Saudi Arabia A multi-faceted strategy that leverages digital channels to reach the target audience has a high probability of being an effective marketing campaign. Like, a mix of search engine optimization (SEO), social media marketing (SMM), and email marketing to drive leads for the company. In recent January 2021 data, Saudi Arabia had 24.3 million internet users, with a penetration rate of 73.3% which reflects why virtual marketing is powerful to promote business and reach new customers. SEO: To conduct thorough keyword research to identify the search terms that potential customers in Saudi Arabia are using to find POS and restaurant management systems. Optimizing the company's website with relevant keywords would make it easier for customers to find the company when searching for relevant products and services.  SMM: Platforms like Facebook, etc., are effective mediums to reach potential customers. Targeted ads showing the company's products and engaging content for social media, such as infographics and videos would increase brand awareness and engagement.  Email Marketing: A targeted email campaign will include relevant content, such as whitepapers, case studies, and product demos will help potential customers understand the value of the company's products and services. Along with a call-to-action in each email, directing potential customers to the company's website or contact page.  arrow_forward Solution Feedback from the Representative: "The proposed marketing strategy in the report for the company reflects the digital landscape in Saudi Arabia and will surely help in achieving the intended goals. Reflection: Saudi Arabia has a unique online culture that requires a tailored approach to virtual marketing and leveraging digital channels will help to reach potential customers and drive business growth for the international company. The proposed marketing strategy for the international company includes a multi-channel approach (SEO, social media marketing, and email marketing) that leverages digital channels to reach potential customers and increase brand awareness, drive leads, and ultimately increase the company's market share in Saudi Arabia.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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you must discuss this topic
POS points of sales for resturants:

dont give me these answer again like the other tutors ok!

i want graphs and statistics to be in the answer 

Step 1: Point of sale (POS) and Restaurant management system

Point of sale (POS) systems and restaurant management systems are software solutions that are designed to help businesses in the food service industry. A POS system includes a software application that runs on a computer or mobile device, along with hardware such as a cash register, barcode scanner, etc. and is used to process transactions, track sales, manage inventory, and generate reports.

A restaurant management system offers POS capability along with additional functions like table management, menu management, online ordering, and customer relationship management. (CRM). It assists restaurants and other food service providers to streamline their operations and boost profitability.

arrow_forward
Step 2: Marketing strategy for virtual marketing in Saudi Arabia

A multi-faceted strategy that leverages digital channels to reach the target audience has a high probability of being an effective marketing campaign. Like, a mix of search engine optimization (SEO), social media marketing (SMM), and email marketing to drive leads for the company. In recent January 2021 data, Saudi Arabia had 24.3 million internet users, with a penetration rate of 73.3% which reflects why virtual marketing is powerful to promote business and reach new customers.

SEO: To conduct thorough keyword research to identify the search terms that potential customers in Saudi Arabia are using to find POS and restaurant management systems. Optimizing the company's website with relevant keywords would make it easier for customers to find the company when searching for relevant products and services. 

SMM: Platforms like Facebook, etc., are effective mediums to reach potential customers. Targeted ads showing the company's products and engaging content for social media, such as infographics and videos would increase brand awareness and engagement. 

Email Marketing: A targeted email campaign will include relevant content, such as whitepapers, case studies, and product demos will help potential customers understand the value of the company's products and services. Along with a call-to-action in each email, directing potential customers to the company's website or contact page. 

arrow_forward
Solution

Feedback from the Representative: "The proposed marketing strategy in the report for the company reflects the digital landscape in Saudi Arabia and will surely help in achieving the intended goals.

Reflection: Saudi Arabia has a unique online culture that requires a tailored approach to virtual marketing and leveraging digital channels will help to reach potential customers and drive business growth for the international company. The proposed marketing strategy for the international company includes a multi-channel approach (SEO, social media marketing, and email marketing) that leverages digital channels to reach potential customers and increase brand awareness, drive leads, and ultimately increase the company's market share in Saudi Arabia. 





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