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You were hired as a consultant by your Provincial Governor Mayor to improve Tourism on your province. Provide details on your secondary Province. Initially, they plan to sell T-shirts this year. Kindly provide them with an outline and details of your suggested Marketing and Promotional Strategies considering the different elements in the Marketing Mix. They need specific details like how to find the best suppliers (channel), what kind(s) of raw materials are their best option(s) by providing comparisons (Product Variety), what selling techniques can they use (Personal Selling), How to sell it online (advertising), etc Marketing Mix Product Offering Product variety Quality Features Brand Packaging Labeling Warranty Other product issues Pricing List price Discounts Credit terms Payment period Other pricing issues New product pricing Price competition Channel Coverage Assortments Locations Inventory Transport Order fulfillment Other channel issues Levels Promotion Advertising Sales promotion Public relations Personal selling Direct marketing Internet activities Other promotion issues

You were hired as a consultant by your Provincial Governor Mayor to improve Tourism on your province. Provide details on your secondary Province. Initially, they plan to sell T-shirts this year. Kindly provide them with an outline and details of your suggested Marketing and Promotional Strategies considering the different elements in the Marketing Mix. They need specific details like how to find the best suppliers (channel), what kind(s) of raw materials are their best option(s) by providing comparisons (Product Variety), what selling techniques can they use (Personal Selling), How to sell it online (advertising), etc Marketing Mix Product Offering Product variety Quality Features Brand Packaging Labeling Warranty Other product issues Pricing List price Discounts Credit terms Payment period Other pricing issues New product pricing Price competition Channel Coverage Assortments Locations Inventory Transport Order fulfillment Other channel issues Levels Promotion Advertising Sales promotion Public relations Personal selling Direct marketing Internet activities Other promotion issues

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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MARKETING MIX You were hired as a consultant by your Provincial Governor/Mayor to improve Tourism on your province. Provide details on your secondary Province. Initially, they plan to sell T-shirts this year. Kindly provide them with an outline and details of your suggested Marketing and Promotional Strategies considering the different elements in the Marketing Mix. They need specific details like how to find the best suppliers (channel), what kind(s) of raw materials are their best option(s) by providing comparisons (Product Variety), what selling techniques can they use (Personal Selling), How to sell it online (advertising), etc Marketing Mix Product Offering Product variety Quality Features Brand Packaging Labeling Warranty Other product issues Pricing List price Discounts Credit terms Payment period Other pricing issues New product pricing Price competition Channel Coverage Assortments Locations Inventory Transport Order fulfillment Other channel issues Levels Promotion Advertising Sales promotion Public relations Personal selling Direct marketing Internet activities Other promotion issues
Transcribed Image Text:MARKETING MIX You were hired as a consultant by your Provincial Governor/Mayor to improve Tourism on your province. Provide details on your secondary Province. Initially, they plan to sell T-shirts this year. Kindly provide them with an outline and details of your suggested Marketing and Promotional Strategies considering the different elements in the Marketing Mix. They need specific details like how to find the best suppliers (channel), what kind(s) of raw materials are their best option(s) by providing comparisons (Product Variety), what selling techniques can they use (Personal Selling), How to sell it online (advertising), etc Marketing Mix Product Offering Product variety Quality Features Brand Packaging Labeling Warranty Other product issues Pricing List price Discounts Credit terms Payment period Other pricing issues New product pricing Price competition Channel Coverage Assortments Locations Inventory Transport Order fulfillment Other channel issues Levels Promotion Advertising Sales promotion Public relations Personal selling Direct marketing Internet activities Other promotion issues
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