Finnair

Company introduction Finnair PLC is the flag carrier and the largest airline of Finland and was founded in 1923. It’s main hub and headquarter is in Helsinki, Finland. Finnair and its subsidiaries dominate both domestic and international air travel markets within Finland. Finnair is part of Oneworld airline Alliance. The largest shareholder is Finland’s government with 55.8 percent of the shares. Finnair’s turnover is 2 billion Euros with ongoing growth in 2011 of 10 percent. Finnair has 7 million passengers

SWOT Analysis Strength • Improving Margins: As economic showing a significant progress, Qantas margins are also improving. • Diversified Business : Qantas range of subsidiary business operates in different sector but all of them supporting airlines industry’s activity, such as catering, baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost. • Oneworld Alliance Oneworld Alliance is a management company founded by Qantas, American Airlines,

to copying the print from the near-identical Soviet-era painting by the Ukrainian folk artist Maria Prymachenko. This scandal led to Marimekko’s decision to end its long-standing cooperation with the designer. Only three weeks before the scandal, Finnair unveiled their long-haul A330 aircraft, which flies from Finnair’s Helsinki hub to New York and Asia, decorated with Marimekko’s “Metsänväki” print. In other words, the “Metsänväki” print

“Those who buy the goods or services provided by companies or entities or customers. Another way, a customer is a stakeholder of an organization who provides payment in the exchange for the offer provided to him by the organization with the aim of fulfilling a need and to maximize satisfaction. The term customer and consumer is confusing sometimes. A customer can be consumer, but a consumer may not necessarily be a customer. Another scholar describes the difference. E.g. a customer is the person

Contents SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6 SWOT Analysis Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in

made by various companies such as Airbus and Boeing which are working towards creating more environmentally friendly aircrafts. In addition, according to Heathrow Skyport (2011), in July 2011 Finnair operated the first longest commercial biofuel flight in the world, from Amsterdam to Helsinki. Finnair used fuel which was made from recycled vegetable oil which was a mixture of 50% biofuel and 50% ordinary aviation fuel; this cuts down emissions by 50%. Also, BA (2003:333) indicates that a lot has

Network carriers are usually the carriers which have started their business a long time ago or an airlines that have found a market gap for the Full service airline. Network carriers as a custom have a variety of services they offer. Diversification of traveling classes for passengers: First-, Business-, Economy comfort and Economy classes. Of course pricing of these classes varies as well by the comfort and frills added to the product. The latest change has been withdrawing almost all the services

launched two years after its rival Star Alliance. The founding members were all long-established, well-respected airlines such as British Airways, American Airlines and Qantas, who were soon joined by two more highly regarded European carriers, FinnAir and Iberia. LanChile then came on board to provide coverage of Latin America, followed by Royal Jordanian in 2005, the first Middle Eastern carrier to join any alliance (Hill, 2014). Other significant airlines that have joined the alliance ever since

actually fly the route . New codeshares are constantly being created as airlines see opportunities to increase frequency of flights to certain destinations. Recent codeshares have been developed between JetBlue and Turkish Airlines , Sri Lankan and Finnair and US Airways and British Airways . Charter: Charter airlines seek to either provide a high-end business experience or a full holiday package to customers. In recent years charter companies have lost consumers, particularly in the United Kingdom

In 1946, American Airlines established its maintenance and engineering bases in Tulsa, Oklahoma. In 1953, American Airlines pioneered nonstop transcontinental service across the across the U.S. with the Douglas DC-7. During 1957, American opens the world’s first special facility for flight attendant training, the American Airlines Stewardess College, in Dallas/Fort Worth. During January 1959, American Airlines introduces the Lockheed Electra, which is the first U.S.-designed turboprop plane.