Lee Kun-hee

that determines the company’s growth. Describing into Samsung’s case, until early 1990s, Samsung group wasn’t enough to be leader of any business markets that they entered. Samsung group got into 8 types of business include electronics, but Since Lee kun hee seats for CEO of Samsung, he has started to manage and rebuild all of the business types where already running on. His leadership style has shown to the public while reconstructing processes, it was very straight forward and unelaborated. His charismatic

price & performance requirements. At end of the process designers would make a product looking nice. The designers were only following engineers’ orders in a company led by engineers (Yoo & Kim 2015, pp. 74). In the 50th Anniversary of Samsung, Lee Kun-Hee the new chairman of Samsung announced the second Foundation of the company aiming of directing Samsung Group toward becoming a modern world-class corporation. He visited an electronics store in Los Angeles in 1993. He noticed that

Organization Culture Change Change – (Pre-1987 vs. Post-1987) * Samsung Electronics * In 1969, Samsung Electronics was established. * 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. * This was the beginning of several changes within Samsung! * Lee ‘s insightful vision and the introduction of the “New Management” in 1993 acknowledged the need to transform management philosophy in order to keep up with the rapidly changing global

Samsung is perhaps the world’s greatest success story. Started in 1938 in Taegu, Korea by Lee Byung Chul, Samsung has sprouted from a small company under Japanese rule, into the one of the world’s leaders in technology and innovation. It is a result of the Confucian principles embraced by the company and its presidents and executive decisions and eagerness to adapt to the rapidly changing world. Principles including leading honorably and with strength, emphasising the ruler subject relationship

progress. These concepts of organizational development as per the aforementioned article make the basis of the contents of this paper. The article is about Samsung’s Lee Jae-yong. He is the forty nine year old son of the ailing chairman of the Samsung Corporation, Mr. Lee Kun-hee. Professionally, he goes by the moniker Jay Y. Lee and is a South Korean business mogul and serves as the vice chairman of the Samsung Corporation. He is the eldest son of the Chairman of the company and is widely regarded

for maintaining and improving Samsung’s worth; the group’s highly diversified businesses span a wide range of industries, including financial services, information technology services, machinery, shipbuilding, and chemicals. In the early 1990s, Lee Kun Hee (Chairman of Samsung) was able to spot an opportunity in due reluctance of the major Japanese companies, who were the analog market leaders, to adopt digitally operated technology. It was at the time when consumers were flocking to digital technology

but 2.5 decades prior, the company was initially just a small domestic grocery store (Samsung, 2017; Lifewire, 2017). The company’s product quality, design, pricing, and technology has not always been known as it is known in the past decade. Founder, Lee Byung -chull, diversified his products from food, textile, building, wool, insurance, security, retail and finally to the success of electronics in the 1960s; before becoming one of the top five most powerful Asian company in the world. Samsung’s history

highlight how employees are motivated and evaluated. Samsung is a company that started out small and has grown into a large global company with many divisions. History Samsung is one of the largest global companies. It was founded in 1938 by Byung-Chull Lee in Taegu, Korea. Samsung got its beginning as a grass-roots company. This company started out as a food exporter and shipped items like dried fish and flour from Korea to China. In the 1950s, Samsung began to get into other businesses, such as insurance

2000 Forbes magazine published by the American company, Samsung Electronics ranked the world's No. 20. Samsung also was named the magazine world's most valuable brand 9th strong, as the highest ranking Asian brands. Since 2012, the chairman is Lee Kun-hee and the vice chairman isLee Jae-yong . Their main competitor in mobile phone industry is Apple, HTC, Sony , LG and Nokia.

Samsung tries to create that type of design that reflects users, lifestyle and can interact with them The Chairman of Samsung, Lee told his employee’s “attack bravely and timely”, Further he told to hold a sense of crisis when going well and attack when actual crisis occurred. Samsung mainly focuses on technology resources which is the driving force for them. When Chairman Lee was appointed as the member of international Olympic committee he mentioned first about the brand. He told that the Samsung