05_09 BSBCRT401 Student Assessment Tasks 09-04-19
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AISL Pty Ltd T/A Rosehill College
RTO No: 41257 | CRICOS Code: 03622A
Student Assessment Tasks
BSBCRT401 Articulate, present and debate ideas
BSBCRT401 Articulate, present and debate ideas
Student Assessment Tasks
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 2
BSBCRT401 Articulate, present and debate ideas
Student Assessment Tasks
Table of Contents
Table of Contents
2
Assessment Information
3
Assessment Instructions
4
Student Assessment Agreement
5
Assessment Task 1 Cover Sheet
6
Assessment Task 1: Written Questions
7
Assessment Task 1 Instructions
9
Assessment Task 1 Checklist
11
Assessment Task 2 Cover Sheet
12
Assessment Task 2: Ideas project
13
Assessment Task 2 Instructions
15
Assessment Task 2 Checklist
20
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 3
BSBCRT401 Articulate, present and debate ideas
Student Assessment Tasks
Assessment Information
The assessment tasks for BSBCRT401 Articulate, present and debate ideas
are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks
satisfactorily. Assessment Plan Assessment Task Assessment Task Summary 1. Written questions You must answer all questions correctly. 2. Ideas project
You must research, develop and present ideas about marketing communications.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement.
Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as
per your RTO’s assessment appeals process. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a
logical manner. Each should include:
●
Course identification code
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 4
BSBCRT401 Articulate, present and debate ideas
Student Assessment Tasks
●
Assessment Task number
●
Document title (if appropriate)
●
Student name
●
Date it was created
For example, BSBCRT401 AT2 Briefing Report Joan Smith 20/10/18
Additional Resources
You will be provided with the following resources before you begin Assessment Task 2
●
Briefing Report Template
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 5
BSBCRT401 Articulate, present and debate ideas
Student Assessment Tasks
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per your RTO’s re-assessment policy.
Depending on the task, this may include
●
resubmitting incorrect answers to questions (such as short answer questions and case studies)
●
resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task
●
redoing a role play after being provided with appropriate feedback about your performance ●
being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
●
a summary of the assessment task
●
information on the resources to be used
●
submission requirements
●
re-submission opportunities if required
Assessment Task Instructions These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Rosehill College RTO No: 41257 | CRICOS Code: 03622A
Page 6
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Related Questions
Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.
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Q.9 Write a cover letter for your questionnaire on your research topic?
Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.
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Q-1 Define the marketing information system and discuss its parts.
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Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them and provide examples of how they are used in marketing.
Q 1.3: Core Product Level and Augmented Product-Level of a Product
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Pls help with below homework, select correct option and explain it.
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Question 1Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings? Question 2Discuss the characteristics of Kinsip’s customers. What could Kinsip do to get to know them better?Question 3Explore possibilities for rebranding the hand sanitizers. Question 4Prepare a marketing plan for Kinsip’s new product 'hand sanitizers'.
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Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.
What can be the Significance of Research, Research Question/s, and definition of key terms based on the topic above?In a qualitative method approach.
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QUESTION 1
The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150
a. Using the following, forecast the sales for the months up to January the following year:-
i. A simple three month moving average. [2 marks]
ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. [3 marks]
iii. Exponential Smoothing when α= .6 and the forecast for March is 350. [5 marks]
iv. Determine which of the three forecasting technique is the most accurate using MAD. [4 marks]
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Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing.
Q 1.2: Primary data and Secondary Data:
arrow_forward
Section 2: Brand Performance
Table 1: Brand Performance Metrics
Share of
Sole
Loyalty
(%)
Market
Average
Purchase
Category
Buying
Rate
Penetration
Category
Requirements
(%)
Brand
Share
(%)
(%)
Frequency
Twinings
32
71
3.1
6.3
45
16
Nerada
23
62
3.0
6.8
38
11
Lipton
19
43
2.8
7.2
29
7
Tetley
15
32
2.8
7.6
21
3
Bushells
17
2.5
8.2
18
1
Pukka
8
2.0
9.8
13
Average
100
39
2.7
7.7
27
6
2. Table 1 shows the brand performance metrics over a 6 month time period. Are
there any patterns evident between the brand performance measures in Table 1?
Describe the patterns and differences that you see between the competing
brands, and specifically for Lipton.
(500 words approx.)
arrow_forward
Question 4
The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.
Table: Advertising Expenditure vs. Sales from 2008 to 2017
Year
Advert. Expenditure
Sales
(x, £000)
(y, £000)
2008
8
30
2009
12
40
2010
11
29
2011
5
29
2012
14
43
2013
3
17
2014
6
20
2015
8
30
2016
4
22
2017
9
40
Total
80
300
Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).
arrow_forward
Q 21
What are the two (2) most important times when a marketer wants possible customers to think about their products?
Group of answer choices
When talking with their neighbor about the local baseball team.
When the customer encounters a problem which your product would solve.
When shopping in a store which carries your product.
When helping their children with their homework.
All the time — we need customers to continually have our products in their minds.
arrow_forward
Part B
Three-period
Four-period
Units
Units Demanded
Period
weighted moving weighted moving
Demanded
Three-period weighted moving average forecast
average forecast
average forecast
Four-period weighted moving average forecast
24
2
25
60
28
50
49
S50
4
32
26.33
46
4.90
39,80
40
41
5
35
29.50
28.6
38
35
38
32.83
31.7
30
32
28
25
26,93 250 es
7
41
36.00
34.9
24
20
8
46
39.00
38
49
43.00
41.8
10
10
53
46.67
45.4
50.50
49.2
1
2
3
4
5
6
7
8
9
10
11
1. Make a comparative analysis out of your answers in the plotted data. (3-5 sentences)
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For a successful market segmentation, one marketing mix cannot be used for another market segment.
Question 29 options:
True
False
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Provide a literature review with APA 7 citations and references for "The impact of social media on customer preference on KFC in Jamaica"
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DORATHY RAYMOND ISAFE MLO Test-National Component with Unform State Content)
Session 1- Question 7 of 120 (r answered
Under SAFE Act regulations, which of the following statements is true?
D
Loan processors and originators have to be licensed as mortgage loan originators (MLOS).
Loan processors and underwriters have to be licensed as MLOS.
Loan processors and underwriters who are not employed by a bank (depository institution) have to be licensed as MLOS.
A loan processor or underwriter who is an employee of a licensed mortgage lender and who operates under the supervision of a licensed MLO is not requires
be licensed as an MLO.
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Q1. Explain the benefits and challenges of Customer Relationship Management?
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Q1. Explain the benefits and challenges of CRM. Customer relationship management?
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Quantitative Methods II - Question 6. Please answer a, b & c. Thank you
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QUESTION 37
Which is identified as the foundation for the marketing plan?
a. Target market segmentation
b. Value proposition development
c. Market research
d. Market plan development
Why are failure rates for new products debatable?
a. Failure rates are high
b. Failure rate has a defined inclusive definition
c. The market is always changing
d. Failure rate is not clearly defined
arrow_forward
Q4) Define the following concepts with example.
Market Potential
Sales Potential
Market Share
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Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).
arrow_forward
QUESTION 3
Forced distribution is a type of special rating instrument which can help address which type of rating error?
O A. Bias
B. Halo effect
OC. Representativeness
O D. Leniency
arrow_forward
a. Explain problem statement of product quality toward customer buying behaviour.
b. Explain problem statement of product price toward customer buying behaviour.
c. Explain problem statement of product promotion toward customer buying behaviour.
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Q.1: How forecasting helps in different disciplines of management science? Make a comparison between quantitative forecasting versus qualitative forecasting
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Question 1
Q1) The monthly sales of a retailer company were as follow:
Month
-Sales
February--
March-
1000
1800
April-
-2100
May-
-1000
June-
July--
2048
2600
August
As a planner, you are required to calculate the Demand Forecast for August using the Naive approach
Add your answer
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A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.”
question : Suggest research design for this study.
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additional data
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This question is related to the STP process: Segmentation, targeting and positioning.Q.1 Explain the terms Segmentation, targeting and positioning.
Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.
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Question 3.
Consider the following research questions or hypotheses. What variables need to be measured in each?
Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com?
What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores?
The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm.
Product price is related positively to product quality.
Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.
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- Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.arrow_forwardQ.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.arrow_forwardQ-1 Define the marketing information system and discuss its parts.arrow_forward
- Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Productarrow_forwardPls help with below homework, select correct option and explain it.arrow_forwardQuestion 1Assess the strategic advantages and disadvantages of including hand sanitizer in Kinsip's product mix. What are the opportunities and risks involved in marketing a product that differs from a company’s mainstream offerings? Question 2Discuss the characteristics of Kinsip’s customers. What could Kinsip do to get to know them better?Question 3Explore possibilities for rebranding the hand sanitizers. Question 4Prepare a marketing plan for Kinsip’s new product 'hand sanitizers'.arrow_forward
- Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What can be the Significance of Research, Research Question/s, and definition of key terms based on the topic above?In a qualitative method approach.arrow_forwardQUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. [2 marks] ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. [3 marks] iii. Exponential Smoothing when α= .6 and the forecast for March is 350. [5 marks] iv. Determine which of the three forecasting technique is the most accurate using MAD. [4 marks]arrow_forwardDefinition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:arrow_forward
- Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)arrow_forwardQuestion 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017. Table: Advertising Expenditure vs. Sales from 2008 to 2017 Year Advert. Expenditure Sales (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).arrow_forwardQ 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.arrow_forward
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SEE MORE QUESTIONS
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ISBN:9781337407137
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Essentials of Business Communication (MindTap Cou...
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