SITHIND006 Industry Report Template

You are requested to select a sales organization which needs an Online Shopping app for Ecommerce Store to improve the business operations and promote sales. You need to conduct a research through the Internet and the available online resources for an Online Shopping you have selected. Plan your Research in such a way to examine the issues faced by organization in currently available information system and explore the other types of information systems which can be incorporated to enhance the existing system. After conducting the research prepare the following: 1. а. Write a short description of the chosen online Shopping/department and the information system currently used. b. List the business drivers of the information system based on the current system.

How and why gaining business research skills will be helpful in your career within the supply chain industry?

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Summarize at least three factors that make one industry / firm more likely to out source than others. Back up your position with facts / examples.

Please define the following: a. internal reporting system b. marketing research systems c. marketing intelligence system d. marketing models

Industry analysis is a method that helps to understand position the industry. It also helps them to identify the opportunities and threats coming their way and it gives them a strong idea of the present and future scenario of that industry. The key to surviving in this ever-changing business environment is to understand the differences between yourself and your competitors in the industry and use it to your full advantage. So what Types are there for that analysis?

the wealth of information and knowledge provided by the internet has brought about a change in business world therefore research methodologies have chanved as well. ecommerce market research tool on the internet encompassesa wide varient of information gathered for ebusiness planning and prospecting. propose relevant steps you would consider in conducting ecommerce market research. recommend an appropriate market reserch tool that you would use.

Choose an industry and provide your thoughts on the type of research that they should conduct to better inform business decisions. Provide a specific example.

Sample detail explanations of methodology, data collections strategies of the topic, the contribution of corporate governance and corporate social responsibility in firms performance in Ghana

What industry statistics can a business use for comparison?

Business and Industry Profile. This section provides an overview of the industry andmarket segment.Market size and growth trendsSignificant industry trendsStrength of major companies in the marketCompetitor’s market share.Competitors’ products and strategies

As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database,evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?

What precisely is meant by the term "business impact analysis" (BIA)?What are some of the roles that BIA has identified for the network at your place of business or at your house?

Select an e-commerce company. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure.

Find words which mean the following. 1   a company's sales expressed as a percentage of the total market 2   short-term tactics designed to stimulate stronger sales of a product 3   the situation in which there is only one seller of a product 4   companies offering similar goods or services to the same set of customers 5   a short and easily memorized phrase used in advertising 6   the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7   a small and specific market segment 8   a factor which makes you superior to competitors in a certain respect 9   a business's total sales revenue 10 a period during which an economy is working below its potential

Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected.

A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.

Big Data : Select an organization that employs a highly personalized approach to selling products or services to its customers online. Ideally, this is one that you have used in the past so that you are more familiar with it. What are some different ways that the selected organization employs personalization in its marketing efforts? What are some specific actions/behaviors that customers engage in on the organization’s website that enable personalized marketing efforts you identified above? What are some specific actions/behaviors that an organization could collect data on that might provide evidence that the personalization efforts identified above have had a positive effect? Which type of marketing analytics approach(es) (Descriptive, Diagnostic, Predictive, Prescriptive) would be best suited for establishing the value of personalization for the organization?

Select one of the industries mentioned in the case (sales and service, education or health care) and discuss THREE (3) features of mobile phones you would consider to fit the category of being above and beyond the basic characteristics of mobile phones. The discussion should include an explanation and relevance of each feature. The feature(s) you choose to consider must not be stated in this document

''There is the various environment in the industry one is internal and the other is external, the internal environment of the organization consists of the employees of the organization, while the external environment consists of the government, customers, marketers, society, etc.''   What is the difference between the internal and external environment? Provide two examples of each. (Write the answer in 500 words)

How can CRM (Customer Relationship Management) systems effectively manage customer interactions and data to improve customer satisfaction and increase sales for businesses in various industries, and what are some of the most common challenges faced when implementing CRM systems?

You are the (The restaurant connected room system) seller, you need to sell and promote this system to the restaurant. Based on your innovative system, prepare a business plan as below:  *Please choosen Data-driven model as your business model Who is your specific targeted potential customer? What is the platform to promote/sell? How do you reach you potential customer? Who are your competitors and what are their weaknesses?

Discuss the key components of a CRM system and their roles in improving customer relationships.

Describe the key components of a CRM system and their roles in improving customer relationships.

Using Technology Audit Model (TAM), develop an audit check list using FOUR (4) categories of TAM for the company you have selected in the earlier discussion. The checklist must include the Nastle company Three (3) assessment elements for each assessment area relate to Nastle company .

What are the key components of a CRM system, and how do they contribute to improving customer relationships?

According to research, the characteristics of the best sales organizations are:     Create a customer-driven culture throughout the sales organization and firm.     Recruit and hire the best sales talent.     Train and coach the right skill set.     Focus on key strategic issues by segmenting accounts in meaningful ways and providing differentiated offerings to find, win, and retain customers.     Implement formal sales and relationship-building processes.     Use information technology effectively to learn about customers.     Integrate sales with other business functions, especially marketing. Discuss a recent shopping experience in which you observed the presence or lack of these seven characteristics.  Give specific examples that relate to what this organization did effectively or needs to improve.