CMN3130 Midterm
.pdf
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School
University of Ottawa *
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Course
3130
Subject
Communications
Date
Apr 28, 2024
Type
Pages
2
Uploaded by ChiefWorldFinch27 on coursehero.com
Victoria Popadyn 300058213
Part 1:
1)
Yes, communication planners are storytellers. One clear example of this
discussed in class involves political campaigning. When Justin Trudeau first ran for
Prime Minister in 2015 the Conservative Party of Canada ran multiple political ads
targeting his perceived youth, these ads used the slogan “He’s just not ready”.
Communication planners were able to craft a narrative that painted Trudeau as too
young and inexperienced to lead when he was already in his 50’s and had political
experience.
2)
An audience's beliefs, attitudes and values inform the way they will react to a
message and how effective a particular approach will be. Culture greatly influences an
individual's values, therefore communication plans aimed at audiences from different
cultures should be quite different. An example of this would be someone from a
collectivist culture would most likely respond more positively to a vaccine campaign that
promotes getting vaccinated for the greater good of their community than someone from
an individualist culture would.
3)
The credibility of a spokesperson has a large impact on how they are received by
an audience. The same message from two different sources can be received entirely
differently by an audience based on the source's credibility. Three important factors in
credibility are trustworthiness, expertise and composure. The leading expert in a field
could be repeating scientifically backed facts but if they lack trustworthiness the
audience will not believe them, this is why credibility is so important.
4)
In communication planning a stakeholder is defined as a group or individual who
can impact or is impacted by the actions, policies, and decisions of the organization.
There are two main groups of stakeholder, internal and external. Internal stakeholders
are those who have a direct relationship with the company like employees or investors.
External stakeholders are those outside of the company who are still affected by its
actions like customers, suppliers, or the general public. Stakeholders allow an
organization to reach its objectives through their support, whether that be monetary,
expertise, or general.
Part 2:
I)
One of the first challenges that communication planners faced during the 1990
Oka Crisis was the lack of knowledge journalists, the general public and themselves
had on Oka and First Nation’s history. There were many false statements being
presented as fact during the crisis that had to be dealt with. But, this also provided
important opportunities for the planners. A credible spokesperson, knowledgeable in
these topics, could have been brought on to help dispute these incorrect statements.
This would help in two main ways, to gain trust in audiences and to help discredit media
outlets who were reporting incorrect claims.
Another challenge faced was the confusion over the ownership of the issue. The
Oka Crisis dealt with issues revolving around land ownership, Native rights, and law and
order. It also involved multiple levels of government (federal, provincial and municipal).
Due to the complexity of the issue it was difficult to decide which groups should take the
lead in dealing with it. This confusion resulted in another challenge to be dealt with, the
rejection of responsibility by groups involved. One example of thai was the passing of
blame between the army and the Quebec police over the disarming of native
peacekeepers. Neither group wanted to take the blame for the issue. Which only lead to
greater anger and confusion from the public.
This confusion over ownership provided an opportunity for collaboration. Since
there were so many powerful groups involved they could have taken this chance to pool
their resources and knowledge together to help resolve the issue rather than attempting
to pass off the blame to each other.
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