Week 3 Post

.docx

School

American Public University *

*We aren’t endorsed by this school

Course

602

Subject

Information Systems

Date

Jan 9, 2024

Type

docx

Pages

2

Uploaded by PresidentRockDonkey4 on coursehero.com

Global marketers must address the issues linked to intellectual property disputes, trade law violations, and data protection and privacy regulations to reduce risks and assure legal compliance because these issues have a significant impact on their operational activities. Operating in several nations with various IP rules can result in trademark infringement, copyright infractions, and patent issues (Vaver, 2016). Managing the complexity of international trade to prevent fines or trade barriers, compliance with international trade laws, including import/export restrictions, customs tariffs, and trade agreements, is essential. An example would be the fake Louis Vuitton handbags and accessories sold in outdoor flea markets in Thailand or India for a much cheaper price and cheaper material. These fake products violate intellectual property rights, damage brand reputation, and jeopardize the sale of genuine goods. Understanding and complying with competition rules and consumer protection regulations, companies can ensure fair competition, protect intellectual property rights, and uphold consumer rights in the global marketplace. Preventing legal action and maintaining a positive reputation can be challenging due to high expectations and the desire for immediate satisfaction. There is a prevailing expectation that products should be flawless to a certain degree. Therefore, it is crucial to adhere to consumer protection regulations that encompass aspects such as product safety, accurate labeling, truthful advertising, and safeguarding consumer rights. Additionally, cultivating a strong customer service relationship with consumers can significantly contribute to achieving these goals. In addition, complying with data protection and privacy laws, employment and labor laws, and environmental regulations is of utmost importance for global marketers to ensure ethical operations and compliance with the legal frameworks of their target markets. Adhering to these legal obligations allows marketers to protect consumer data, uphold fair employment practices,
and demonstrate environmental responsibility. To navigate these complex legal issues successfully, it is advisable for global marketers to engage legal counsel and consult experts who possess comprehensive knowledge of the specific legal requirements in each country or region (Love III, Roellig, & Spelt, 2023). This week we learned about the value of research, seeking professional guidance or market researchers, marketers can gain a deeper understanding of the legal considerations relevant to their operations. This would effectively minimize conflicts, legal disputes, and potential reputational damage, and conduct their global business activities with confidence and integrity. Works Cited Love III, D. M., Roellig, M., & Spelt, T. (2023, May). So You Want to Be a General Counsel? How to Maximize Your Chances . Retrieved from SpencerStuart: https://www.spencerstuart.com/research-and-insight/so-you-want-to-be-a-general- counsel-how-to-maximize-your-chances#:~:text=%E2%80%9CGood%20judgment %E2%80%9D%20is%20not%20the%20same%20as,compliance%2C%20litigation %20and%20business%20processes%2C%20and%20i Vaver, D. (2016). Intellectual Property Law. Edward Elgar Publishing.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help