6-1 Discussion-False Advertising
.docx
keyboard_arrow_up
School
Southern New Hampshire University *
*We aren’t endorsed by this school
Course
111
Subject
Marketing
Date
Apr 28, 2024
Type
docx
Pages
2
Uploaded by AmbassadorFang14078 on coursehero.com
Describe a possible scenario or a scenario that you have read or heard of that you believe is an example of astroturfing. Describe what element is unique to your scenario to make it astroturfing.
Astroturfing is a dishonest activity in which groups or individuals fabricate an
image of broad grassroots endorsement for a specific cause, policy, or candidate. This is usually done to create the impression that there is strong public support when there may actually be little to none in order to sway public opinion or policy decisions.
There was a push in my city of Florida by locals who wanted to restrict single-
use plastics because they claimed they damaged the beach ecosystem. They
conducted educational seminars at nearby schools and churches, planned beach clean-ups, and managed social media initiatives with particular goals to spread the word about the harm that plastic waste causes to the local ecology and marine life. The project quickly sparked community enthusiasm, inspiring many privately
owned restaurants and coffee shops to adopt environmentally friendly methods. They gradually replaced plastic utensils and straws with more environmentally friendly paper ones. However, it turns out that a local family
that formed a shop advertising paper goods and low-waste alternatives was connected to some of the top promoters of the plastic reduction movement, positioning them to gain from the move away from plastic products.
The activists were purposefully deceiving the public into thinking that their campaign was a grassroots initiative when, in reality, it was a calculated strategy to further their own commercial objectives. The deceit involved in concealing the activists' true motivation which was profiting from the increased demand for paper items they helped create, rather than only environmental concerns, is what makes this instance of astroturfing distinctive.
Then give an example of false advertising, explaining how it is different from astroturfing.
I have firsthand experience with deceptive advertising when a fast-food chain uses it to promote vegan goods, in this case plant-based burgers. A fast-food chain markets its vegan burger as being entirely plant based, highlighting its vegan ingredients. This burger may seem ideal for vegans, however, if the company neglects to mention that the vegan burger is
prepared on the same grill as ordinary beef burgers, there could be cross contamination with animal ingredients.
Because of this cross-contamination, the burger would not be considered vegan by those who abstain from animal products for moral, health, or environmental reasons. The burger is presented as vegan-friendly in the advertisement, yet this crucial information is left out, making it misleading. Unaware that the entire preparation process goes against their principles, consumers may feel they are making a decision that is in line with their values. Its deceptive advertising is characterized by this lack of transparency.
In the absence of this information, the marketing misrepresents the product and could potentially mislead consumers who follow veganism or have dietary restrictions pertaining to animal products.
While astroturfing exaggerates the degree of public support for a good, service, or cause. In contrast to astroturfing, which aims to influence public opinion, false advertising focuses on the consumer's conception of the product.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Indicate whether the statement is true or false, and justify your answer.In 2010, there were nearly 40 million people in the US who went without health insurance for the entire year.
arrow_forward
Companies that are developing a formalized risk management process are
encouraged to document and specify the desired outcomes associated with each risk
identified. What is the purpose of this activity?
Listing the outcomes desired by the organization creates a basis for prioritizing
risks
Listing the outcomes desired by the organization creates a basis for
determining which mitigation strategies should be pursued
Listing the outcomes desired by the organization creates a basis for assessing
the potential impact of risks
Listing the outcomes desired by the organization creates for assessing the
costs associated with each risk
arrow_forward
Assuming you are a young man who want to be sponsored, identify any viable and feasible business idea of your choice and draft a comprehensive business plan for your potential business highlighting on the key features.
arrow_forward
Assume you are a system analyst in charge of a new Banking Information System that is being developed specifically for the organization you work for. Discuss any 5 key steps you will take to ensure the project succeeds. The project is currently at the time at which the problem is being identified.
arrow_forward
All of the following are considerations in risk assessment for framing health policies, except
a.
Does the outcome vary with degree of exposure, such as higher levels of exposure being more strongly associated with the outcome?
b.
Which groups are the most exposed to the factor(s) under consideration, and in what maginitude and frequency?
c.
Will an industry incur loss or see a narrowing of their profit margins if regulations to mitigate adverse health impacts of an associated product are implemented?
d.
What is the quality of evidence regarding strength of association between a potentially harmful exposure and an outcome?
arrow_forward
Discuss the link between ethics and trust using relevant evidence and research to support your answer.
arrow_forward
You are required to select a well-established financial institution with a regional or international presence and assess key functions including risk management and compliance. You are to present a written report based on the following:
Risk management framework – Conduct an analysis of the risk management process/ framework implemented at the institution (including risk assessment and risk control mechanisms). You are required to report on key risks that the institution is exposed to and explain aspects of the framework, emphasizing the effectiveness of the risk management strategies used.
Anti-Money Laundering and Terrorist Financing Strategies – Discuss with examples, the institution’s approaches/ strategies to combat money laundering and terrorist financing issues.
Statutory legislation and compliance - Explain the importance of financial institutions meeting regulatory requirements. Comment on specific legislation that the financial institution must be compliant with.
arrow_forward
Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company.
Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions.
8. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?
arrow_forward
Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company.
Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions.
7. List three provisions in the corporate charter that affect takeovers.
arrow_forward
Comerstone Solutions, LLC. is deciding between developing an advanced thought-activated software, or a basic voice-activated
software. Since the thought-activated software is complicated, it only has a 30% chance of actually going through to a successful launch,
but would generate revenues of $50million if launched. The voice-activated software is simple and hence has a 80% chance of being
launched but only generates a revenue of $10million. Assume that an unsuccessful product launch will generate no revenue.
The complicated technology costs 10million, whereas the simple technology costs 2million.
(However...)
Suppose Cornerstone Solutions, LLC. learns that the complicated technology can be made more stable with a few tweaks increasing the
price to 15.5 million and increasing the probability of a launch to 50%. Given the new costs and probabilities of launch for the
complicated software, which technology would the firm rather invest in now?
O The simple voice-activated software
O The…
arrow_forward
You are a staff associate at a major public accounting firm and graduated from college two years ago. You are working on an audit for a small, non-profit religious publishing firm. After performing tests on the royalty payables system, you discover that for the past five years, the royalty payable system has miscalculated the royalties it owes to authors for their publications. The firm owes almost $100,000 in past due royalties. All of the contracts with each author are negotiated differently. However, each author’s royalty percentage will increase at different milestones in books sold (i.e., 2% up to $10,000 and 3% thereafter). The software package did not calculate the increases, and none of the authors ever received their increase in royalty payments. At first you can’t believe that none of the authors ever realized they were owed their money. You double check your calculations and then present your findings to the senior auditor on the job.Much to your surprise, his suggestion is…
arrow_forward
You are the current owner of an E-Commerce business called ‘Poison Berry’. You acquired this business from a previous owner. You purchased the business for $250,000, no money down and $5,000 a month over the next several years until the loan is paid off. The business sells home fragrances, candles, incense, and sprays for the home. You have been successful within your online community and are starting to receive emails from customers across the world inquiring about your products. They are curious as to products you may start to offer for offices.
please be descriptive and detailed with the in the answers below and if possible use Management terms.
1.Please explain in full detail your business strategy for expansion.
2.What would you need to create, examine, and define before expanding including barriers, concepts, and a plan?
3. examine the process, and INNOVATION of your products and location.
arrow_forward
You are the current owner of an E-Commerce business called ‘Poison Berry’. You acquired this business from a previous owner. You purchased the business for $250,000, no money down and $5,000 a month over the next several years until the loan is paid off. The business sells home fragrances, candles, incense, and sprays for the home. You have been successful within your online community and are starting to receive emails from customers across the world inquiring about your products. They are curious as to products you may start to offer for offices.
please be descriptive and detailed with the in the answers below and if possible use Management terms.
1.Please explain in full detail your business strategy for expansion.
2.What would you need to create, examine, and define before expanding including barriers, concepts, and a plan?
3.Remember to clearly examine the process, and INNOVATION of your products and location.
arrow_forward
How is the Direct Relief organization using its website to solicit funds and donors?
arrow_forward
Do citizens really have a meaningful opportunity to give public comment on a proposed rule?
arrow_forward
Analyze the retail environment in which the organization operates, including the current protocols and policies in place related to information assurance.
b) Evaluate the threat environment of the organization.
c) Based on your analysis and evaluation, what are the best approaches for implementing information assurance principles? Where do you see the most important areas for improvement to current protocols and policies?
d) Assess the threats to and vulnerabilities of the organization by creating a risk matrix to outline the threats and vulnerabilities found and determine possible methods to mitigate the identified dangers.
arrow_forward
Discuss three ways program planners can reduce their risk of liability. Explain what you will do during the implementation of your program intervention to reduce risk of liability and ensure the health and safety of your participants. pub410
arrow_forward
If you are planning to proposed a business how are you going to make sure that your business will be profitable and will last for a lifetime?
arrow_forward
You are a member of the Canadian Businessmen's Forum. You need to present a summary of the Coltech scandal at an emergency meeting of the Forum. Write a 150-word summary of the scandal and its business implications, using the information below.
arrow_forward
Indicate whether the statement is true or false, and justify your answer.Uncompensated care in the United States is almost entirely covered by government programs like Medicare and Medicaid.
arrow_forward
you are interviewing a capable female applicant for a job as salesperson. she is better qualified than the men who have been interviewed. nevertheless, you know that in your industry some important customers prefer dealing with men, and you will lose some sales if you hire her. What would you do?
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Indicate whether the statement is true or false, and justify your answer.In 2010, there were nearly 40 million people in the US who went without health insurance for the entire year.arrow_forwardCompanies that are developing a formalized risk management process are encouraged to document and specify the desired outcomes associated with each risk identified. What is the purpose of this activity? Listing the outcomes desired by the organization creates a basis for prioritizing risks Listing the outcomes desired by the organization creates a basis for determining which mitigation strategies should be pursued Listing the outcomes desired by the organization creates a basis for assessing the potential impact of risks Listing the outcomes desired by the organization creates for assessing the costs associated with each riskarrow_forwardAssuming you are a young man who want to be sponsored, identify any viable and feasible business idea of your choice and draft a comprehensive business plan for your potential business highlighting on the key features.arrow_forward
- Assume you are a system analyst in charge of a new Banking Information System that is being developed specifically for the organization you work for. Discuss any 5 key steps you will take to ensure the project succeeds. The project is currently at the time at which the problem is being identified.arrow_forwardAll of the following are considerations in risk assessment for framing health policies, except a. Does the outcome vary with degree of exposure, such as higher levels of exposure being more strongly associated with the outcome? b. Which groups are the most exposed to the factor(s) under consideration, and in what maginitude and frequency? c. Will an industry incur loss or see a narrowing of their profit margins if regulations to mitigate adverse health impacts of an associated product are implemented? d. What is the quality of evidence regarding strength of association between a potentially harmful exposure and an outcome?arrow_forwardDiscuss the link between ethics and trust using relevant evidence and research to support your answer.arrow_forward
- You are required to select a well-established financial institution with a regional or international presence and assess key functions including risk management and compliance. You are to present a written report based on the following: Risk management framework – Conduct an analysis of the risk management process/ framework implemented at the institution (including risk assessment and risk control mechanisms). You are required to report on key risks that the institution is exposed to and explain aspects of the framework, emphasizing the effectiveness of the risk management strategies used. Anti-Money Laundering and Terrorist Financing Strategies – Discuss with examples, the institution’s approaches/ strategies to combat money laundering and terrorist financing issues. Statutory legislation and compliance - Explain the importance of financial institutions meeting regulatory requirements. Comment on specific legislation that the financial institution must be compliant with.arrow_forwardSuppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 8. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?arrow_forwardSuppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 7. List three provisions in the corporate charter that affect takeovers.arrow_forward
- Comerstone Solutions, LLC. is deciding between developing an advanced thought-activated software, or a basic voice-activated software. Since the thought-activated software is complicated, it only has a 30% chance of actually going through to a successful launch, but would generate revenues of $50million if launched. The voice-activated software is simple and hence has a 80% chance of being launched but only generates a revenue of $10million. Assume that an unsuccessful product launch will generate no revenue. The complicated technology costs 10million, whereas the simple technology costs 2million. (However...) Suppose Cornerstone Solutions, LLC. learns that the complicated technology can be made more stable with a few tweaks increasing the price to 15.5 million and increasing the probability of a launch to 50%. Given the new costs and probabilities of launch for the complicated software, which technology would the firm rather invest in now? O The simple voice-activated software O The…arrow_forwardYou are a staff associate at a major public accounting firm and graduated from college two years ago. You are working on an audit for a small, non-profit religious publishing firm. After performing tests on the royalty payables system, you discover that for the past five years, the royalty payable system has miscalculated the royalties it owes to authors for their publications. The firm owes almost $100,000 in past due royalties. All of the contracts with each author are negotiated differently. However, each author’s royalty percentage will increase at different milestones in books sold (i.e., 2% up to $10,000 and 3% thereafter). The software package did not calculate the increases, and none of the authors ever received their increase in royalty payments. At first you can’t believe that none of the authors ever realized they were owed their money. You double check your calculations and then present your findings to the senior auditor on the job.Much to your surprise, his suggestion is…arrow_forwardYou are the current owner of an E-Commerce business called ‘Poison Berry’. You acquired this business from a previous owner. You purchased the business for $250,000, no money down and $5,000 a month over the next several years until the loan is paid off. The business sells home fragrances, candles, incense, and sprays for the home. You have been successful within your online community and are starting to receive emails from customers across the world inquiring about your products. They are curious as to products you may start to offer for offices. please be descriptive and detailed with the in the answers below and if possible use Management terms. 1.Please explain in full detail your business strategy for expansion. 2.What would you need to create, examine, and define before expanding including barriers, concepts, and a plan? 3. examine the process, and INNOVATION of your products and location.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning