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Using Tableau answer the following questions:
1.
Which product type (Coffee/ Espresso/ Herbal Tea/ Tea) yields the maximum profit
in each market size (major/small)? (2 points)
Hint:
drag and drop product type and market size from dimensions to columns and drag and drop profit from the fact table (measures) to rows. Go to Label > Show Mark Labels.
Product Type
Market Size
Profit
Coffee
Major
53,001
Herbal Tea
Small
34,418
2.
Which product type (Coffee/ Espresso/ Herbal Tea/ Tea) yields maximum sales in each market (east/ west/south/central)? (4 points)
Hint:
product type in columns and market and sales in rows. Find out the maximum sales in each region. To clear rows and columns, drag and drop the fields to their original place.
Product Type
Market
Sales
Coffee
East
56,641
Herbal Tea
West
72,288
Espresso
South
44,990
Coffee
Central
69,080
1
3.
Which product (Amaretto, Columbian, Cafe Latte, etc.) and product type (Coffee/ Espresso/ Herbal Tea/ Tea) give the maximum profit
in which State (California, Florida, Texas, Connecticut, etc.)? (6 points)
Hint
: product and product type in columns and state and profit in rows. Find out the maximum profit by clicking on the tallest bar graph.
Product
Product Type
State
Profit
Amaretto
Coffee
Colorado
$3,410
Caffe Latte
Espresso
California
$4,497
Caffe Mocha
Espresso
Illinois
$6,575
Chamomile
Herbal Tea
Iowa
$6,577
Columbian
Coffee
Massachusetts
$12,489
Darjeering
Tea
Nevada
$6,580
Decaf Espresso
Espresso
California
$6,580
Decaf Irish Cream
Coffee
Illinois
$3,463
Earl Grey
Tea
Iowa
$5,624
Green Tea
Tea
Oregon
$2,726
Lemon
Herbal Tea
New York
$6,092
Mint
Herbal Tea
Nevada
$3,457
Regular Espresso
Espresso
New York
$7,589
2
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Related Questions
In marketing, what you get minus what you give up is best known as which of the following?
Question 2 options:
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When the salesperson "Sami"
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e 4 of 50) - Google Chrome
qu.edu.om/mod/quiz/attempt.php?attempt3D1819895&cmid%3D879267&page=3
EARNING SYSTEM (AÇADEMIC)
inciples of Marketing Spring21
Time left 1:08:55
uestion
Which of the following is NOT a method of gathering good marketing intelligence?
Quiznaviga
O a. setting up digital centers that monitor brand-related online consumer and marketplace activity
ot yet
nswered
O b. interviewing competitors' employees to learn as much "inside information" as possible
Marked out of
1.00
O c. sending out teams of trained observers to mingle with customers
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O d. purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service
12217
P Flag
quality
question
10 11
19 20
NEXT PAGE
28 29
O Type here to search
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SIs PREMIUM SOUND
Insert
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Sheng Siong Singapore
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