Digital Marketing Trends Report Final
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DIGITAL MARKETING
TRENDS REPORT
By Vinayak Shiv(168468213)
FEBRUARY 21, 2024
PROFESSOR NAME:- HODAN MOHAMED
COURSE TITLE :- MRK634ZSS
This assignment explores the ever-changing field of digital marketing, using knowledge from Martin Waxman's LinkedIn Learning course on the subject. It seeks to produce a professional study that presents thought leadership viewpoints on the changing tactics and responses crucial for modern marketers, by identifying and evaluating three major trends.
Trend 1: The Rise of Social Commerce
The direct integration of e-commerce into social media platforms is known as social commerce. This trend streamlines the purchasing process and capitalizes on the social element of shopping by enabling users to make purchases without ever leaving the social networking app.
Significance to Marketers
Consumer Behavior Change: Convenience and immediate gratification are becoming more and more important to consumers when they shop. These needs are satisfied by social commerce, which provides a smooth journey from discovery to purchase.
Affected Industries: Because of their prominent social media presence and tremendous visual appeal, the retail and fashion industries are most impacted. These sectors can use social media to promote their content directly and increase sales.
Brand Example: Sephora
By offering instantaneous purchases via the app and showcasing unique product releases and live
beauty instructions on social media sites like Instagram and TikTok, Sephora might improve its social commerce approach. By offering value through tutorials, this strategy would not only boost engagement but also improve purchases.
Trend 2: Marketing in the Metaverse
As augmented reality (AR), the internet, and virtually improved physical reality come together, a
collective virtual shared place known as the metaverse is formed. To engage customers in a virtual world, brands are implementing immersive experiences.
Significance to Marketers
Consumer Behavior Change: Convenience and immediate gratification are becoming more and more important to consumers when they shop. These needs are satisfied by social commerce, which provides a smooth journey from discovery to purchase.
Affected Industries: Because of their prominent social media presence and tremendous visual appeal, the retail and fashion industries are most impacted. These sectors can use social media to promote their content directly and increase sales.
Brand Example: Nike
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Related Questions
Online marketing research seems to be the wave of the future. What drawbacks do you see associated with conducting surveys online? Are
privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail? Do you think
respondents will be more or less honest and accurate when completing online surveys?
Requirements:
1. Begin contributing to the discussions no later than midnight of the first Saturday after lesson opens.
2. Your initial post should be at least 200 words.
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b) What do you plan to sell physical products, digital products, or services?
c) Targeted customers
d) The Marketing Plan - How do you want sell your products / services? (Facebook? Instagram? Website?)
e) Your competitors (2 Competitors) – explain about the competitor’s business.
*You can include flow chart, graphs, images and other materials that can support your proposal.
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What do data brokers really know about us?Links to an external site. and provide a few brief comments with respect to its relevancy to this unit’s marketing concepts.
What do data brokers really know about us? - YouTube
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Social media "analytics" analytics measures impact by looking at numbers. How important are the numbers? Lots of likes, followers, and shrares do not automatically indicate success.
Marketers help clients define "key performance indicators" (KPI) to plan, implement, and evaluate marketing strategies. Knowing what to measure is important. Most companies pay for social media marketing activities, so the results matter.
List some social media measurements you would recommend to promote the following:
* a food truck/popup restaurant?
* a men's grooming products company?
* a college/university?
* a pet supply company?
* a place of worship?
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Please watch video before answering question
Link: https://youtu.be/RSkWqI7M3Ts
Question:
Describe the benefits and concerns of marketing on the Internet.
The following video describes what internet marketing is. Some businesses only use internet marketing for their marketing. Take at a look at the video, and share your thoughts.
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1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.
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a) Mr. Karl Lipton is the marketing communications coordinator for a major electronics manufacturer. He is assigned with charting out a marketing communications strategy for a new range of mobile phones developed by his company. Describe Mr. Lipton’s communications strategy over the course of the mobile phones' life cycle?
b) After implementing the marketing communications plan, the communications coordinator must measure its impact. Briefly describe the recommended approaches to measuring the results of a marketing communications strategy.
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Vestel's customer relationship management strategy should be examined. For this purpose, academic publications, company webpage and news published in newspapers, magazines and internet resources may be used.
The business to be reviewed:
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2. How is the CRM System set up and operating?
3. How are the Calculations of Customer Lifetime Value?
4. What are the Activities for Customer Satisfaction and Loyalty?
5. What are the Activities Conducted to Establish Empathic Communication with Customers?
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A. Marketing Environment
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crowdfunding site. Founded in 2008, Kickstarter enables companies to raise money from
multiple individuals and has helped launch more than 60,000 projects. Pebble Technology
Corporation created a "smart" wristwatch called Pebble, which works with iPhones or
Android phones, but didn't have the funding to produce and market the device. So young
CEO Eric Migicovsky turned to Kickstarter for crowdfunding. His modest goal was to raise
$100,000, but the company raised $1 million in only one day and a total of $10.27 million in
just over one month! Nearly 70,000 people preordered the $115 watch, and Pebble now has
to deliver on the promise. Kickstarter takes a 5 percent fee on the total funds raised and
Amazon Payments handles the processing of the funds. Kickstarter charges pledgers' credit
cards and the project creator receives the funds within…
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Marketing research task.
Week 9.
Evaluate and comment on the following questions, taken from several questionnaires. All of these questions have some problem and you need to choose 3 of the questions and find the issues for your chosen question and give some comments and suggestions.
This is an UNIVERSITY survey on their MOODLE usage: How often do you use MOODLE? Please check one.
A survey of advertising agencies:
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___ Yes ___ No
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___ Yes ___ No
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___ Yes ___ No
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What is the Theoretical Framework based on this topic in a qualitative reseaech approch?
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Walmart Gets Serious about E-Commerce (pages 56-57)
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please may you include the site you have used as i need to reference this information
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<
5:13
learn.mru.ca
Learning Activity-Marketing 2150 Spring 2020
Chapter 13- Social Media and Online Marketing Communications
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environment. The researcher has developed a questionnaire for
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below.
1. Suggest an appropriate title for this study.
2. Formulate the study problem
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6. Illustrate (using drawing) the conceptual model…
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Please, don't use your handwriting..
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