Amazon 's Vision And Mission Of Amazon

Amazon understood firsthand that the competitive advantage of a company originates immediately from how distinctive the organization's resources and competencies are. Amazon is able to both engage in production at a lower cost and generate a superior product at a standard cost. This is accomplished mostly via Amazon's strategy of having a wide variety of goods and competitive pricing. Customers know they can find basic products at slashed prices or high quality goods at standard prices and this is all achieved via the enormous range of products and product brands and types available on their massive marketplace. For example, the depiction displayed in the case study which shows how growth was related directly to: lower cost structure- lower prices customer experience traffic sellers -selection and convenience. While this is a grave oversimplification of the Amazon business model, it demonstrates how many aspects of the strategy reinforced one another.

As of January 2010, Amazon.com has three times the Internet sales revenue of the runner up, Staples. By offering a large amount of varied categories through its website and other international ones (Amazon.co.uk, Amazon.co.fr, and so on), it has managed to grow to a customer based company with over 30 million people. In addition, the online retail format enables the company to reduce costs of managing inventory (Amazon.com; online bookstore, 2008).

The Amazon.com mission is one that has a centric value to hold very close for all operations involved, the Amazon.com online customer is first and foremost. Amazon has a clear focus and a solid mission that has imprinted since the beginning. Founder and CEO Jeff Bezos has multiple times referred to the Amazon mission statement as the force that guides his powerful leadership decisions multiple times within the Amazon.com history. The success of Amazon is confirmed as one of the top internet retail companies in the world is due in part of the commitment to their mission and the way top leadership executes. The mission and vision of Amazon is, “Our vision is to be earth 's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

According to Bezos, the company tries to solve a very hard problem by understanding how can they serve the consumer better and thus try to convert the problem into straight forward problem. When Bezos started his business, there were different reviews about this business like they say that they don’t have their own products but they sell other companies products, so they are a hindrance to innovation for other companies. There were many negative reviews about the company being posted on their website but Benzos wasn’t concerned about those comments. Acc to Bezos, amazon.com doesn’t make money when they sell, but they make money when they help customers in choosing the product they want to buy.

Amazon is the world’s largest online retailer that was launched in 1995 (Rouse, 2014). Amazon was mainly a book selling company that has enlarged its’ business by selling a variety of goods. The company sells all types of technology devices such as cell phones, games, televisions, movies, cameras, computers,

Founded in 1994 by Jeff Bezos, the company went online on the World Wide Web in July 1995.Amazon focuses on increasing its market share and revenues in the long term and maintaining competitive costs of profit margins and dividends paid to its shareholders in the short term. Amazon’s sound business fundamentals include its core business and essential revenue sector of e-commerce, a new focus on media independent of Kindle, improved profit margins from Amazon’s Web Services (AWS) as well as the management of a negative cash conversion cycle (Samonas, 2015).

Amazon, a powerful company, has challenged many of its competitors and nearly causing them to go bankrupt. Jeff Bezos has taken amazon through changes and seemingly all for the better.

Amazon’s competitors include Apple Inc., Barnes & Noble, Inc. and Wal-Mart.com USA, LLC (Hoovers, 2014). For the purpose of this financial analysis we will be comparing Amazon to the SIC Code: 5961, CATALOG AND MAIL-ORDER HOUSES, industry average. The financial analysis will take into consideration the balance sheet, income statement and ratios for the past 5 years, 2009 to 2013.

Amazon is the largest internet-based retailer in the world. This American electronic commerce and cloud computing company. Amazon stock logged a massive gain of 118%, last year in the stock market. Amazon was able to post more than $100 billion in sales last year. The fact is that the company has major competitive

Amazon is the largest online retailer in America founded in 1994 by Jeffery Bezos. At this time the company he had started was being built in his on garage in Bellevue Washington. Its world headquarters are located in Seattle Washington. Amazon produces services for audiences worldwide with its online product and cloud computing. The website for amazon was set up in 1995 available in many different languages like: English, Chinese, French, German and Japanese. All of these are separate websites but the business model is the exact same, all similar. During the first few months Jeffery was devolving his business he had shipped and filled too all 50 states and 48 countries. Everyday Amazon get close to 615 million visitors annually due to a survey they had conducted. At first Amazon started as an online bookstore, amazon giving consumers the availability of more tittles than traditional book stores. Since it has grown immensely to provide products of all kind. In 1997 has problems with slow process getting multiple negative comments and complaints from investors. Following the little bump in the road Amazon than started to grow in 2002 they turned it into a profit around 3.9 billion dollars. Jeffery Bezos founder of amazon was that named Time magazines person in the year. From starting in selling books, amazon has ventured into selling clothing, food, jewelry, baby products, clothing, beauty products, sporting goods, cd’s, movies home appliances, electronics and the

Going forward with this business model it is to envision Amazon becoming one of the largest and wealthiest companies in the world. Their behavior as a company is simply stellar. They constantly strive for excellence and examine every detail of how the operate as a business.

The Amazon.com was experience with the dynamic nature of competitive strategy. This is the reason of why it seeks to provide and adapt to the new marketing environment and continuous developing the growth trajectory of themselves. Amazon.com perfected the application of the dual generic marketing strategy which is the combination of the branding and channel management. These strategies helped them to be in an extremely strong position worldwide in the online retailer industry. It was also showing that they are support to their market position with high performing, relevant capabilities such as communication and technology. Therefore, Amazon.com is the biggest competitor to

Amazon is a relatively small player in the bookstore industry, and its main competitors are Barnes & Noble and Borders. Despite the difference in scale, the company shows great promise, because its business model overcomes many of the competitors’ drawbacks.

Amazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, is an American electronic commerce company with headquarters in Seattle, Washington and is the largest Internet-based retailer in the United States (Ungar, 2014). Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads/ streaming, MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry (Ungar, 2014). The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone — and is a major provider of cloud computing services (Ungar, 2014).

Amazon.com is a Fortune 500 company that has revolutionized the retail industry. In recent years, Amazon has faced increased competition in the highly competitive online retail space as competitors invested heavily in their online storefronts and infrastructure. Positioned in a highly fragmented industry, Amazon must find solutions that can sustain its long term profitability and maintain its market share. To that end, Amazon should grow the Amazon Prime membership base and expand on its media and mobile offerings.