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Analysis Of Whole Foods Market And Trader Joe's

Satisfactory Essays

As our short-term objectives evolve with Whole Foods Market and Trader Joe’s, it is important to identify and clearly state our objectives the long run. Walmart, being the largest retail company in the world (Gensler, 2016) is our main target in the next 2 years. The market entry to Walmart 3,400 stores is what any business would want, thus also, can become a nightmare and not meet the business expectations (Kaye, 2013). Walmart has the reputation of being the toughest to deal with; hence, we must be prepared to meet their standards in product cost and infrastructure for production. We are confident that Nutri-Kohl will meet Walmart and consumer needs; therefore, we will execute an effective merchandising strategy that can keep up with

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