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Consequences Of Breaking Conventional Dress Codes

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In preparation for this project I read an interesting research article, presented in the Journal of Consumer Psychology. The authors of this article summarized the results of several studies which examined the consequences of breaking conventional dress codes. The articles outlined standards for clothing which included recommendations that depended on the sex, age, social status and place of work. Compliance with these standards is called conformism (Cialdini and Trost, 1998). The authors point out that people with high social status are usually so sure of their position and acceptance on the part of others that they do not care as much about how they look (Bellezza, Silvia, Gino, & Keinan, 2014). They sometimes look odd, at least in the opinion

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