Corporation 's Social Responsibility : Green Marketing And The Effects On The Environment

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

The following report attempts to illustrate the differences between going green and greenwashing and how that affects corporate social responsibility within the City of Vancouver as an organization. Fifteen scholarly journal articles have been used to further support this discussion and provide insight into the world of greenwashing and it’s linkages to corporate social responsibility. This paper will attempt to confirm that the City of Vancouver’s efforts of going green feed into their corporate social responsibility and in fact prove that this municipal organization is working towards its green goals and not greenwashing.

Green marketing defined by Soonthonsmai (2007) as organizations that are concern about ecology or green problems provide the environmentally friendly goods or services.

Think green! Eco-friendly product! These slogan are often used for items being advertised in the green marketing campaigns. Green marketing is the advertising of products that stated they were safe for the environment. Products were changed to be part of the green marketing movement from changing formulas, packaging process, and advertising them. When the products were advertised to consumers they used images of foliage, the color green, and other images of nature. This appealed to consumers who wanted to have a positive impact on the environment. However, the green marketing was not only to reduce waste and pollution into the environment, but as well for the minimizing and simplifying the way of living for people. The consumers who would radically change their way of living often relocates somewhere where nature is more abundant than in the city. Additionally, materialistic people would

EPA is that agency of the US which plays a major role in the numerous environmental policies and laws by establishing certain standards that the state and local government are required to meet. For instance, under the Clean Air Act (CAA), EPA is authorized to establish National Ambient Air Quality standards (NAAQS) to keep hazardous emissions under set limits. It also requires to review the standards to check for residual risks and make revisions, as and when required.

The EPA’s purpose to ensure all Americans are protected from significant risks to human health and the environment where they live, learn and work. They reduce environmental risks, based on the best available

Downside Risks: In this section, the research of “Green to Gold” illustrate the potential to cut business costs by producing more environmentally friendly products: redesigning a process to use less energy can lead to lower oil and gas costs (Esty and Winston 13). They also speak of certain companies’ recognitions of themselves as “prisoner(s) of the market” (Esty and Winston 12). Both Shell’s head executive Albert Bressand and Wal-Mart’s CEO Lee Scott understand that they must abide to

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long

What many organizations learn today is that forward-looking innovation and competitive advantage can be obtained from intertwining social, as well as, environmental considerations into business from the very beginning. Through this process, businesses can come up with the next generation of ideas, employees and markets. Therefore, corporate social responsibility is a commitment to improve public welfare through flexible business practices, along with contributions of corporate resources. Corporate social responsibility is all about ethical values and acquiescence with legal requirements, which go hand in hand with respect for the community, the environment and the people. To the extent that a business is concerned, social corporate responsibility is corporate citizenship. In this context, a business needs to be a good neighbor to the people, the environment and the community. An organization should be socially responsible within its host community (Cramer & Bergmans 2003, p. 142).

Environmental protection is currently one of the most pressing social issues; it features on the agenda of many different groups within society, including governments, special interest groups and global organisations. The actions of organisations with regard to the environment are becoming a large factor in their total profit and propensity for future growth. CEMEX is the third largest company in global cement and aggregate production; and the world’s leading supplier of ready-mix cement. Their annual production levels of cement and aggregate are approximately 55 million cubic metres and 160 million tonnes respectively. They have operations spanning

‘Corporate social responsibility’ (CSR) means that the firm has wider responsibilities in relation to objectives and people apart from the owners or shareholders (Beal and Goyen 2005). These responsibilities are achieved when the firm adapts all of its practices to ensure that it operates in ways that meet, or exceed, the ethical, legal, commercial and public expectations that society has of business. Objectives often associated with CSR include a responsibility to manage natural assets sustainably and not to pollute by chemical discharge, smell, noise, dust or other irritants; fair treatment of employees and ethical attitude towards clients. The other people include employees, customers, suppliers,

Sustainable marketing calls for socially and environmentally responsible practices that meet the present needs of consumers and businesses while also facilitating the ability of future generations to meet their needs.

The purpose of the study is to examine the impact of Green Marketing Strategies on business. The research objective is how do companies choose their Green Marketing Strategies? To fulfill the objectives of this research paper, a qualitative case study was conducted in different companies. Interviews allowed to author to gain insight as how companies choose green marketing strategies and for what