Customer Satisfaction of Fast Food Chains

In August 2003, Subway was presented with the Customer Loyalty Award in the Quick-Serve Food category. Subway 's customer retention is due to its healthy menu options and menu variety (Kane, para 2). According

The analysis done at 5% significance lever show that overall customer satisfaction was significantly related to average meal price and the type of restaurant. The regression equation show that an increase in meal expenditure means the more the customer is satisfied. The multiple regression equation indicates that Italian customer is more satisfied compared to seafood restaurant.

This research proposal aims to address the several customer retention strategies implemented by the famous food chain restaurant, Mc Donald. Bearing in mind the increased significance of enhanced customer relationships, this topic is worthwhile to be examined for gaining an insight about the different tactics and strategies used by large organizations to sustain the dynamic environment characterized by fierce competition.

() describes customer loyalty as ……. Customer loyalty is a combination of relative attitude and repeat patronage. Businesses work to retain customers who have both a high level of repeat patronage and attitude towards the company. Loyal customers translate to be more profitable over time through related purchases, increase referrals, operating cost savings etc. Although Taco Bell dominates the percentage of market share in the Mexican-food segment, parent company Yum! Brands desires to grow their percentage of market share in the overall fast-food industry. This forms the basis of the company’s

As indicated by previous studies on satisfaction and loyalty are partitioned into three classes. The principal classification is gotten from administration and study on the satisfaction and loyalty relationship is performed by and large and in hierarchical level. Fulfilment is the foundation of faithfulness that effects on authoritative gainfulness. The second classification has focused on individual level and has examined keeping up client in light of second time purchasing aim. These variables have a critical disappointment in view of the current distinction between one's longing and his/her conduct. The second class asserts that dedication is influenced by fulfilment regardless of the fact that their relationship is not coherent. The third

Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study. International journal of service industry management, 7 (4), p. 27-42.

EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers.

Theory of the customer satisfaction has a central situation in marketing as it is a major effect of promotion movement and their and it relation the process of buy and utilization or use of the product or services to manner changes say again buy and finally product loyalty. Beginning of the concept is related to the marketing concept that profit is generated through pleasure of customer wants and needs. Business vocabulary defines customer satisfaction as: The scale of satisfaction provided by the goods or services of a company as considered by the figure of repeat customers. Idea of customer satisfaction is new to unlimited companies, who have been on price and accessibility of goods. So, it is significant to be clear the accurate

In order to survive in the competitive business environment organisations have to concentrate upon strengthening their consumer’s satisfaction strategies for ensuring consumer loyalty in the long run of business. In order to incorporate a long term customer retention strategy, organisations are in immediate need for assessing and unveiling the reasons and elements prior to the designing and implementation process of the consumer retention programmes. The importance of consumer loyalty could be

Loyalty is one of the core elements that drive sales and, as such, it affects economic commerce as well. This aspect is closely related to perceived service quality and customer service satisfaction.

A research project submitted to the Gordon Institute of Business Science, University of Pretoria, in partial fulfilment of the requirements for the degree of Master of Business Administration.

The customer satisfaction is not only influenced by service quality perceptions but also by personal preferences, situational factors and price (Aldridg & Rowley, 1998; Patterson &

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.

BEING A PROJECT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT STUDIES, COLLEGE OF BUSINESS AND MANAGEMENT STUDIES (CBMS) KADUNA POLYTECHNIC, KADUNA.

A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DEGREE IN BUSINESS MANAGEMENT AT MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY