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Cyclermate Report

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CYCLERMATE COMPANY PERFORMANCE REPORT Word count: 3099 words The INCREDIBLES – FB2A Ngo Mai Anh Hoang My Hanh Dinh Ngoc Huyen Nguyen Hai Ly Nguyen Ha Thu Nguyen Son Tung Content 1. Introduction 2. Liquidity and Capital structure 2.2. 2.3. 2.4. 2.5. 3.1. 3.2. SWOT Analysis Liquidity Matters Capital Structure Matters Short-term options Page 3 4 3. Production Methods SWOT Analysis Short-term Options 8 4. Human Relations 5. Investigation for Lone-term Survival and Profitability 6. Conclusion 7. Reference 8. Appendix 10 12 13 14 15 2|Page 1. Introduction Cyclermate Ltd is a small company producing bicycles in UK. The firm was set up by Lewis Llewellyn and Dai Armstrong, the two close friends in a local …show more content…

Generally, Cyclermate’s current liabilities are still in control with the liquidity of its current assets. However, with limited cash in hand, other current assets are needed to increase liquidity in to ensure the ability to pay debts in urgent circumstances. 2.3. Capital Structure Matters Capital structure is the way a company combines between Equity and Liabilities in order to optimize financial sources. The effectiveness of a company’s capital structure is often analyzed through debt-to-equity (D/E) ratio. Here, Cyclermate’s D/E ratio is estimated 1.976. It means that with each £ 1 of Equity, there is £ 1.976 of Liabilities. In other words, at the moment, the ability to pay debt of Cyclermate is over the ability of payment for shareholder’s fund. To resolve the problems or to reduce the ratio, there are two main trends: decrease Liabilities and/or increase Equity. In the short term, it is very difficult to raise shareholder’s fund as it takes time to persuade individuals and organizations to invest in a small company who is in the verge of bankruptcy. Even when there is a possibility that Dai’s cousin will invest to Cyclermate, long time will be needed to complete legal policies and internal matters. Thus, in short-term, it is more rational to focus on minimizing Liabilities. Therefore, problems of capital structure in short-term turns out to be the same matters with liquidity, which is: how to increase cash in company

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