Delta Airlines : Single Segment Strategy : Delta Airlines

Delta Airlines was founded in 1920 in Ogdensburg, New York under the name: Ogdensburg Aeroway Corp, the company was founded by Elliot Daland and Thomas Duff. The company began as a crop dusting company which was the first of its kind (commercial agricultural). The name quickly changed to Huff-Daland Aero Corporation and in 1925 their headquarters moved to Monroe, Louisiana, USA. At the beginning of the corporation their fleet of 18 privately owned planes delivered mail and crop dusted all over the United States and was the largest fleet of aircraft in the world at the time. Flight operations ranged from all over the United

While Frontier and Delta are both popular choices of airlines for Americans, Delta has become more of a household name because of their friendlier service, more comfortable cabins, and their limited extras fees. Frontier airline still is a worthy competitor by being cheaper, but they also have many added on fees for things that are free with Delta. Overall, Delta knows how to take better care of their customers and make sure everyone is satisfied.

Delta Airlines initially started out as a very small crop dusting operation named Huff Daland Dusters in 1942 (Delta, 2016). Today, Delta has become one of the largest global airlines with serving more than 160 million travelers each year (Delta, 2016). Delta airlines provide both domestic and international flights to customers to 318 destinations over a span of six continents. They also have nine domestic hubs and three international hubs (Delta, 2016).

"Run the best airline in terms of operating performance. Deliver on customer promises so that the customer decides to fly with Delta first, and before anyone else. Run the airline to achieve the proper payers commensurate with the service that they provide. Delta really seems like they want a go-to airline in the marketplace for primarily business travelers, but also leisure travelers as well. And do all that in a safe and highly profitable manner."

Delta Airlines is the largest airline carrier on the Atlantic Coast. In terms of scheduled passengers carried they were world’s largest airline with 277.6 billion in 2013. Also the second largest

Delta Airlines have transformed over the decades. They started out as a crop dusting company, blossomed into an airline company, fought litigations, went bankrupt, then resurrected it and merged with Northwest Airlines to become one of the biggest airline companies in the world. Their aircraft, operations, and cities and countries that they service have transformed and blossomed as well.

One of the five remaining legacy carriers, Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. The company's history can be traced back to Huff Daland Dusters, founded in 1924 in Macon, Georgia as a crop

The SO category suggests three alternatives. The first alternative is to include airlines in India and China under the Sky Team alliance. By doing this, Delta can penetrate into untapped emerging markets and increase its presence. The reason we suggest India and China is because these countries were amongst the lowest to be affected by recession and Delta doesn’t have its prevalence in these regions (http://www.economist.com/node/15172941). Secondly, Delta can capitalize on creating its hubs in India strategically in the long run after gaining access to these markets. The airline will benefit from larger population in both the countries and the government in India encourages Foreign Direct Investment in comparison to China. The third strategy promote business traveler programs in the U.S. Business travelers spend more on their trips and are not as

According to Fortune 500 (2015), Delta airlines is the largest airline in the world today and is able to fly to 567 worldwide destinations in over 100 countries. Delta airlines owns and operates its own reservations system and data and they give the employees stock in the company with profit sharing and stock ownership. One weakness of Delta airlines is the relying on it 's much older refurbished airplanes. Since oil prices are low they are able to save on costs but that could change if they oil prices increase again. US Airways has merged with American Airlines and the two have since become the world 's largest airline but both have since faced losses since the 2008-2009 economic crisis. US Airways has also had poor customer service

Even though they have the leadership of an executive board, they are a publicly traded company with shareholders. “Delta provides scheduled air transportation for passengers and cargo throughout the United States and around the world.” (Delta Annual Report, 2013, pg. 2) This passenger and cargo business brought in a hefty $10.5 billion showing a $1.5 billion increase from 2012. As of December 31, 2013, Delta owned 592 aircraft. They had 94 on capital lease and 57 on operating lease bringing their fleet number to 743 total aircraft. Delta had commitments to purchase 147 more airplanes, lease 75 more and options for 42 additional aircrafts. Delta’s regional carriers, who they are partnered with, operate 532 aircraft. These partners are Endeavor Airlines, Express Incorporated, Sky West Airlines, Compass Airlines, Shuttle America Corporation, GoJet Airlines, LLC, and Chautauqua Airlines Incorporated. Delta also leases most of their land and occupied buildings. Their main offices are located at Hartsfield Airport in Atlanta which is leased from the city of Atlanta, Georgia. They own real property in Atlanta, Georgia, St. Paul, Minnesota, Minot, North Dakota, Chisholm, Minnesota, and Tokyo, Japan. Impressively, Delta is in every major domestic market and they use a hub and spoke system making it easier to reach all geographical regions in the

With over eight hundred aircrafts, over one hundred seventy million customers each year, and flights to over fifty-seven countries, Delta Airlines has proven to be a large and powerful global company. Delta Airlines began in 1924 as Huff Daland Dusters, which was a crop-dusting and mail service operation and the first commercial agricultural flying company in existence. C.E. Woolman purchased Huff Daland Dusters in 1928 and changed the name to Delta Air Service. The company then had its first passenger flight the following year, which carried five passengers and one pilot. After four years of suspension of passenger flights, they resumed in 1934 and renamed the company once again to Delta Airlines. Delta started building their reputation as a socially conscious company when they took part in the war effort in 1942, by modifying their aircraft and training army pilots and mechanics.

Delta is the 2nd largest airline company, holding 17% of the domestic market share (RITA, 2015). Southwest, the largest airline company, has 17.8% of the domestic market share (RITA, 2015). Limited suppliers is mildly unattractive, but is expected to become neutral for Delta. Product differentiation is neutral and expected to become mildly attractive. Delta will become more popular again because of peoples willingness to pay for a better product. Delta is a higher quality compared to Southwest airlines. While flying with Delta, the customer will get the opportunity to choose a desired seat, and will receive refreshments (Main Cabin, 2015). Southwest does not serve snacks on flights, but when flying on Delta, if the trip is longer than 900 miles, passenger will receive the snacks (Main Cabin, 2015). Rivalry is mildly attractive but will become neutral. Switching cost is neutral and will become mildly unattractive. Since the decline of the economy consumers have become more frugal. They are looking for the best deal they can find. Quality of substitutes is mildly unattractive and will remain mildly

This paper covers an overview of Delta Airline’s company and industry analysis. The company analysis involves an assessment of Delta’s mission statement, strategies, and market and financial performance. On the other hand, industry analysis covers industry attractiveness, future prospects and firm-level comparisons.

Another major customer base for Delta Airlines, Inc. consists of traveling families. Each member within the family has different pains and gains. For parents, they desire to be relieved of the pains caused by flying with antsy/crying children. An example of a CVP directed towards this customer segmentation would be “our air transport services help travelling families who want to have a stress-free, entertaining, and uninterrupted experience by providing highly rated entertainment options and wifi on-flight, as well as ample self-service opportunities.” Both wifi and video entertainment are great solutions to these pains. Kids experience many gains from these things as well, as TV and movies provide entertainment for them. Delta relieves parents

In this essay I will create a nine-component marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p. 695). Therefore, it would be ideal for Delta to seek a more specific niche in air