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Difference Between Ethos Pathos And Logos

Satisfactory Essays

Logos

If you really do have the cheapest product or more efficient service you may be able to play with logos which is the appeal to reason. I like to think of logos as a needs based argument and so should only be the main focus if the product or service is already the biggest player in a needs based market AND/OR is the lowest cost option.

Now, that's not to say you can't use logos in your advertising. But it shouldn't be the main drive to purchase unless the above condition is met. And even then, sparingly on the front. If you can blend pathos, logos and ethos you'll have a tour-de-force.

Use

Great, so this old dead guy says there are 3 routes you can take to persuade someone? How do you use it? Copywriters all have their own take

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