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Differences Between Renault And Nissan

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Chapter III: Forming the Alliance
3.1 Structure of the alliance and fit 3.1.1 Structure of the alliance Nissan-Renault
The negotiations between Renault and Nissan started in Fall 1998. The two main players in the negotiation were Schweitzer, the President of Renault and Hanawa the President of Nissan.
Nissan had no other choice than doing an alliance because of its financial situation. It had been warned in February 1998 by Moody’s Investment Service and Standard & Poor ratings services that its credit rating would be reclassified as junk bond in 90 days. However, it would stay as it is if an another automobile manufacturer would agree to make a cash infusion into Nissan.
In order to have leverage, Nissan also started negotiations with Ford …show more content…

The Renault-Nissan Alliance was signed on March 27, 1999. The 2 companies jointly announced that three French executives would be appointed to Nissan’s board of directors:
1. Carlos Ghosn, the executive vice president at Renault was named Nissan’s COO
2. Patrick Pelata, the senior vice president of vehicle development at Renault was named executive vice president of product planning and strategy
3. And Thierry Moulonguet, the senior vice president of capital expenditure controller at Renault was named Chief Financial Officer (CFO).
Exhibit “Ownership Structure” shows the structure of the alliance in 2001. After the company’s turnaround from near-bankruptcy, Nissan bought a 15% equity of Renault. Renault increased its equity in Nissan to 44.4%, reaching the maximum equity specified in the agreement.

3.1.2 Analysis of the fit of the alliance Renault-Nissan
In order to evaluate if there is a fit and a possibility of synergy creation between the two companies, Renault and Nissan, we compared the strengths and weaknesses from each

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