Case Study Analysis Template
Analyst’s Name: ¶ Levi Mohorich
Date: ¶ 2/23/14
Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis:
A. Perspective:
1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s):
¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and
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I will also bracket my little knowledge of China’s restriction on social media that could cause me to be biased towards them.
II. The Situation:
C. Facts. List the facts relevant to the issue(s) identified:
* ¶ Google, Inc. was founded by Larry Page and Sergey Brin (which remained private until 2004) * Page and Brin did this while at Stanford as graduate students. * Google’s PageRank technology “measures the importance of different Wed pages by solving an equation with more than 500 million variables and 2 billion terms.” * Google’s Corporate Ethos/Motto * In 2004, Brin and Page wrote a founders’ letter. It stated, “Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short-term gains. This is an important aspect of our culture and is broadly shared within the company.” * The company’s focus on the user influenced most of its decisions. * It refused to make any changes that did not offer some kind of benefit to its users. * In 2005, Google had a positive cash flow of $3.45 billion and starting in 2006, was generating more than $1 billion in cash every quarter. * Google had revenue of $6.14 billion and a net profit margin of 25.18%. * In 2006, Google launches a
1. What is the author’s view of his subject matter? What evidence supports this conclusion?
According to the article “Is Google Making Us Stupid?” by Nicholas Carr, the Internet is beginning to change how people’s brains work. He states that reading articles online can remap how the brain functions. It has become harder for people to read a lengthier article due the brain’s capacity of obtaining the information. Minds begin to drift away after reading only a couple of pages and some people would not even bother to read a long article. The reasoning for all of this is that the media, including the Internet, is giving them all the answers that they need. Due to this, people are relying more on the Internet to obtain their information instead of their intelligence. Nickolas Carr argues in “Is Google Making Us Stupid?” that the ability to focus and understand is being reduced by the Internet.
Instead of social media, the Internet is also a kind of technology which benefits education by improving one’s knowledge through an easy access of information. Because of the advanced technology, the Internet has become a useful tool for education. In the article “Is Google Making Us Stupid?” by Nicholas Carr, Larry Page who founded Google states, “Google is really trying to build artificial intelligence and to do it on a large scale” (5). There is no doubt that online search engines are as smart as human, or even smarter than us. Because of this, we tend to get help from the Internet to do our work. For example, students may surf the Internet for information and use the online calculator for solving mathematical problems. It is really a beneficial
Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.
Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work
1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?
Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.
1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?
The broader implications of this single case are terrifying. The first and foremost among them is that a court struck down a case which involved the wellbeing of hundreds of thousands of youths across the nation at the behest of a corporation. Their reasoning was that because the deliberate violation of a core virtue was not explicitly written to be illegal, it was not valid for legal
Nobody can deny that Google is one of the most incredible and fascinating companies on the planet. There are multitudes of people who would be more incredibly happy with even the chance for an interview with the company. While I (unfortunately) wasn’t interviewing for a position within, I did get the chance to interview a Google employee, George Talbot, a Senior Software Engineer, about how he got his start at the company, what his prior work experience was, what his day-to-day work life is like, and what his practices and procedures are for writing, working on, and editing code.
Google is a very unique company to say the least. The company was founded by Sergey Mikhaylovich Brin and Lawrence Page, an American computer scientists and en-trepreneurs.The two friends met while attending Stanford University and created Google as their research project in 1996. Although the internet search engines existed before, this one was different. While the traditional search networks determined the page’s relevance based on the number of times that the search term was used on the site, Google engine ranked pages judging their relevance based on the links between the various sites.
Google has evolved into a Matrix Structure from its initial beginnings as a Team Structure.
Google, created on 27 September 1998, the company is founded by Larry Page and Sergey Bing and is mainly known through the monopolistic situation of its search engine historically is challenging by yahoo! And Bing, but also by some of its emblematic software, such as Google Earth.
Position: China wants to enforce Google the same level of censorship so that it can appear to the world as an independent and powerful actor in the global marketplace.
September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of