Internet Marketing P4,P5,P6,M2

In addition to its low direct costs linked with economic transactions. Also the company has reduced its agency costs, therefore being efficient. Tesco is also known for its high degree of Complementarities; however the Internet has helped the company to use its distribution channel through internet for only a partial range of goods and products, that are able to be stored, processed and transmitted in a digital format. Add that the Internet can provided the company with exchange of information for goods and to track the deliveries and most important is providing in-line customer services. Therefore reducing the costs and increasing the speed and the quality of data transfer. To conclude, in a way to be able to deliver products to its clients, each company should benefit from the interned but also build a complementary physical logistics system. Tesco also is using the Lock-in strategy: “Stay safe online policy” that protects its users by giving them tips and commands to use. We can take the example of “Keeping a watchful eye” which lowers the threat of fraud by providing an amount of complicated tools through the suspicious activity on the account of each user. Many actions taken by the company aimed to have loyal customers that are able to rely on Tesco’s services and depend on it due to its precision and honesty information. And

Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales.

In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient, effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing tool and I am also going to analyse the opportunities and challenges to the business of using internet marketing.

If TESCO had understood it then the company would not have equipped the stores with self-checkout service. It persuades American consumers to shop like British. British shopping habits differ from the US shopping habits. American consumer prefers to buy more goods per visit but shop less often than the British consumer. In addition, US consumers like to interact with vendors asking questions and sharing stories, this is a deeply rooted practice. Therefore, it was a bad move to introduce self-checkout technology in stores in the US because it did not match with its market characteristics (The Independent,

Tesco have incorporated a virtual shop for use at airports, it allows travelling passengers to utilise spare time they would have when waiting for departure by allowing them to scan barcodes and place orders for shopping through a Tesco app. The capital costs for setting this up could be quite big as creating a well working app to be functional with the virtual store may cost a significant amount, the virtual boards displaying the shop will also need to be purchased and installed. Long term it is proven to show that online sales have increased significantly and new customers have been bought into Tesco stores once used in the airport. Tesco holds their own specific department that is dedicated to finding innovative and creative ways to enhance the customer experience; this is called ‘Tesco labs’. Recently Tesco have developed their apps to work in store, so that if an item is out of stock it will be able to be scanned and delivered to the customer at a later date. They have done this to increase customer satisfaction so they are not disappointed by having their desired item out of stock, it also works positively for Tesco as it makes up for what would have been a lost sale.

The Board of Directors require the research & marketing plan be presented verbally, as well as in report format.

|Preparing a report summarizing your findings, the research analysis and the comparison table on the internet marketing elements & |

In the Recent years, the trend of E-commerce has grown faster due to the advancement and the easy access of internet. This have conducted customers to shop online from home comfortably and ending up entering worldwide shops with a click of button. People who does live in a small town they do have limited choices of stores so it is a benefit for them to use online shopping for a wider range of stores and/or products and certainly if the shop is not available in their region/and or country. Some consumers like to buy directly from the store instead of online shopping this is something

Online shopping has caused many changes economically and socially. The rapid rise of online stores has caused changed for current stores to move to e-retail to reach a wider audience and to save money on things like renting out a building to set up. Now that most stores have a store to visit and an online store, it’s become much easier to distribute their products to a wider audience. Some people could be unable to leave their homes (due to disabilities and/or other issues), so it’s much useful when a particular store also has an online store. It also helps if there aren’t any physical stores around a particular area or if the store ships internationally, they can just order online and have it arrive. In addition, some stores even have some products and items that aren’t even sold in physical stores, and are only exclusive to their own online store. Because of reasons like that, more people are drawn to shop online as it gives people access to every single product they have on sale, and the customers don’t have to spend time travelling to reach a store, when they can browse for however as long as they like in the comfort of their own home.

The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney, 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002“(mintel,2010) This growth represents the fast moving nature of the web, and how important it its for firms to reach their target audience throughout it. Characteristics show ways in which companies can engage and serve consumers with the best possible service,

Since its release in 1991, Internet revolution has changed the way companies do business and customers & consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widen horizons by entering new markets and offering new services thereby competing with larger business. Internet marketing may be used for business to business or business to consumer environment (Chaffey et al., 2003).

In this, you have to create a separate list of emails of the customers in different categories according to the product they shop. Now you have the category-wise list of your old and existing customers and you know their choice of products. You can now send them customized deals and offer.

Nowadays many people prefer to shop online because of its numerous benefits. However, the practice has disadvantages as well as advantages. Within article I will be will be looking at three businesses in particular within this article; Amazon, Asda and Dell, and on

In Tesco, we have chosen to make it possible for our customers to become members of the shop chain. That gives our customers benefits every time they shop in our

Before one proceeds to explore the importance of internet and online marketing to business, it is important to understand how well New Zealand is connected with internet. New Zealand is in a very comfortable position to benefit from internet use. The physical internet infrastructure is growing and Government’s ultra-fast broadband and rural broadband programmes have made sure that high speed internet is available throughout the country. This could potentially lead New Zealand to have the best network infrastructure in the world, as evidenced by the use of internet by businesses throughout the country (Adams, 2013). Ninety six percent (96%) of firms are connected with internet. The economic performances of these firms depend on how well they use it. Apart from the availability of internet, it is vital to note the way businesses use internet by to improve the way they do business. Most of the businesses in New Zealand do not use internet to its full potential, as proved from the World Wide Web Foundation (2012) ranking. New Zealand is ranked 17th in the world for its ability to extract economic value from