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Organizational structure indicates the company's formal reporting relationships, procedures, controls and authority, & decisions making process. An organisation's strategy is its plan for the whole business that sets out how the organisation will use its major resources. An organisation's structure is the way the pieces of the business fit together internally. It also covers the links with external factors such as partners and other parties. For the company to deliver its plans, the component of the structure must cooperate with each other

Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. According to USA their structure states in order to provide clear alignment and focus for the planning process of USAA’s organizational structure, a planning team was assembled with strategic-thought leaders to author a strategic market outlook.

The job design and the motivation are not self-sufficient to increase the productivity and they require an organizational structure to further coordinate organizational activities. Organizational structure, through its chain of command, coordinates, motivates and monitors employees.   Buchanan and Huczynski (2010) argue that the structure of the organizations serves 3 functions:

Having the appropriate structure is vital for an organisation or business to meet its aims and objectives. A business may be structured by:

Since 1989, Natureview Farm’s yogurt has been known for its unique and creamy texture. The texture was created through a completely organic process. The

Structure is the basis through which an organization seeks to create control the direction of an organization. This is completed through clear definitions of the allocation of work, differentiation, and the coordination of having those responsibilities working together towards the efforts of the organization, integration (Bolman & Deal, 1993, pp). Through these methods, the organization is able to devise a division of labor that collaborates to bring about the missions and goals of an organization. The structure that comes about from this can be varied in their rigidness and flexibility it allows, and to an extent this is a great contribution to its success.

Today, Chobani offers 19 varieties of its flagship Greek yogurt. In an effort to expand its footprint and acquire new customers, Chobani has recently expanded its product line to include “Chobani Champs,” smaller packages aimed at the youth market and has launched “Chobani Kitchen,” on online forum where customers can find recipes that use Chobani as a constituent ingredient in meals that can be cooked at home. This is part of Chobani’s strategy to expand its product portfolio and, in the words of Chobani’s founder, sway the perception of yogurt as a breakfast-only product. In addition, Chobani has also introduced 6-packs of its 6 ounce product line as well as larger 32-ounce containers. Chobani has also introduced “tubes” in four flavor combinations and nine varieties of its Greek yogurt that is “blended” with ingredients such as chocolate chunk and black cherries.

Natureview Farms should pursue option three out of the options that the senior management team had proposed to grow Natureview’s revenues to $20 million by the end of 2001. Option three suggests that the company should introduce two SKUs of a children’s multi-pack into the natural foods channel. By choosing option three, the company would not put the relationships with the leading natural foods channel retailers in to jeopardy. If the company were to expand into the supermarket channel they could put these relationships at risk. According to the Natureview employees, “the company would be projected to have a yearly revenue that is 10% of the natural foods channel category dollar sales for the two multi-pack SKUs” (p.8). The organic yogurt

Frozen yogurt’s popularity has skyrocketed over the years, making it very well known to the public, maybe even more liked than another popular product. Ice cream isn’t the same as frozen yogurt and it just doesn’t receive as much love. There are also many benefits to eating frozen yogurt. Plus it just tastes so rich and creamy while ice cream is somewhat harder and not as good as frozen yogurt. More people are eating the swirly goodness of frozen yogurt because of the better health benefits, lactose intolerance benefits, and the fact that there are more fun frozen yogurt parlors to go to.

Natureview has succeeded in the natural foods channel over the usage of sales brokers that send its yogurt to natural food stores. Nature View has prospered by apprehending 25% of the natural food market. To cement the success, the company has planned to raise the sales of its 8 grain and 32-ounce portions and to create apportion diversity by introducing the children multi-pack.

The CupCake Café is a cupcake shop that specializes in providing traditional and customized cupcake creations. The CupCake Café will be home to 14 different flavored cupcakes some traditional others unique to the CupCake Café. Once a month one lucky customer will have the opportunity to create or select the cupcake of the week, and at the end of the year there will be a party highlighting the 52 weekly flavors. The CupCake Café cupcakes are freshly made every morning.

While Yoplait has Yoplait Lite to take care the customer who want to have yogurt but with more health concern, it still provide full cream option to take care the consumers that doesn't care much about fat, but creamy taste (Yoplait Australia, 2011). In addition, it has another product line call Yoplait Forme, the yogurt with this name have no fat at all, less than 1 % added sugar, and only 83-93 calories per 170g tub, it is position as a snack to help fill consumers up in-between meals without making them fat (Yoplait

Effective organizational structures define how job tasks are subdivided, grouped, coordinated, and managed. Six key components of organizational structures include division of labor, departmentalization, chain of command, span of control, centralization, and formalization (Remme, Jones, Van der Heijden, & De Bono, 2008, p. 79). Each element influence how employees interact with each other to reach organizational goals. Different structures are common in similar organizations among high performing organizations (Reimann, 1974, p. 707). The most appropriate structure will depend on the unique needs and culture of the organization.

Organisational Structure – It is a structure which is used to elaborate ranking in an organisation. It is also define as an organizational structure which defines how activities such as task portion, division and guidance are directed towards the achievement of organizational purposes.

Organizational structure is a system that consists of explicit and implicit institutional rules and policies designed to outline how various work roles and responsibilities are delegated, controlled and coordinated. (Investopedia, 2017) , It determines the guidelines of activities such as task distribution, coordination, and supervision to reach and achieve organizational objectives. The organization can be structured in various ways, depending on its objectives.