Process Analysis: Geico's Affordable Car Insurance

GEICO has numerous strengths to enable its prominent position in the market. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets

Progressive is a large company that started the business in 1937. Progressive employs more than 26,000 and its revenue as of 2004 was 1.04B. Progressive distributes its services through telephone, Internet and independent agents. Progressive conducts business in 48 states and the District of Columbia and has organized these 49 jurisdictions into six geographical regions. The Agency and the Direct Businesses are managed at the local level and have three General Managers, each responsible for two regions. The Claims business area has six General Managers responsible for one region each, with managers at the state level. Sales and Service (which includes Agency and Direct customer service, direct sales

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

Audience: Australians with a car not knowing the difference between all the car insurance companies

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

The Progressive culture has historically tried to emphasize the client with a “Fast, Fair, Better” mantra. A review of the change in vision shows that it has been changed significantly in the recent past from a long winded mission like statement as shown in Progressive (2016a) to a simple and clean “Become consumers’ number one choice and destination for auto and other insurance” as shown in

“If you want to save 15% or more on car insurance you switch to Geico (it’s what you do).”

Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst

Geico Insurance has expanded its product base to include home insurance, commercial insurance, atv and motorcycle insurance, boat insurance, and umbrella policies to its customers still with the direct selling concept. As technology has evolved, so has Geico Insurance to make sure its products and services are meeting the needs of the consumers. In addition to offering a multitude of insurance products, Geico has expanded its services to its customers with new features such as online claim filing, applications for mobile phones, and online quotes. The variety of products and services reaches out to a large target group ensuring Geico Insurance has a product to meet most all consumers’ needs.

Humana, Inc. is a health insurance company from Louisville, Kentucky that started in 1961 by Lawyers Wendell Cherry and David A. Jones, Sr. Humana started as a nursing home where it later become the largest nursing home company in the nation. After the nursing homes they soon began to purchase hospitals entirely for expansion. The name of the company changed to Humana, Inc. two years later. Cherry and Jones continued to expand by purchasing other companies. In 1984, the company began focusing on Health Insurance where it remains to focus on even today. Since 2014, Humana has had over 13 million customers and over 52,000, and a revenue of $41.3 billion that was reported in 2013.

GEICO can attract new car owners with the special offers but, how much lower premiums it can

Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness.

Established in 1936 with a client base of government and military workers, Geico has developed into one of the biggest insurance agencies in the US. Geico offers a scope of protection arrangements, which can be custom-made to address the issues of individual clients.

Geico offers a variety of benefits programs just to name a few would be: medical, dental

The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification.