Quantitative Research Chapter 3

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

By contrast, the main purpose corresponded with qualitative research is to make understanding with regard to participants. Moreover, qualitative research has many different ways of collecting information, but the best ways of qualitative research is to approach the sources of information, it is due to make the deeper understanding of the issues (Easterby-Smith et al, 2002; Wood et al., 2010, p. 59). In addition, quantitative and qualitative both were also many researchers debated. For example, quantitative research is mostly experimental and qualitative research is mainly non-experimental (Leeds-Hurwitz, 1995, p.50), (see table 5). While, various researchers also combined two methods for researching, which was called that “mixed-methods”. Creswell, (2003) have stated

Quantitative research is generally done using scientific methods, which includes the following steps: developing models, theories, and hypotheses of what the researcher expects to find, developing

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

Qualitative research methods have the options of using different methods to gather data on complex subjects, compare to quantitative its provides the options of gathering more detailed information to explain phenomenon and complex issues, and it is cost efficient (Creswell, 2015).

This write appreciates facts and data mostly, thus would choose a quantitative method of research. They are concise, the sampling size can be larger and the limitations to human subjectivity usually are less. It is believed that the accuracy of the study is greater and more

The quantitative research design was used for this research. According to Vogt, W. P. (2005), quantitative research emphasizes the measurement and analysis of causal relationships between variables, not processes. Aliaga and Gunderson (2005) defines quantitative research as ‘Explaining a phenomena by collecting numerical data that are analyzed using mathematics based methods’ this approach

The research began by Using the library database such as CINAHL, to six peer-reviewed research article, ensuring that they were both qualitative and Quantitative. Then the writer was given the opportunity to review one done by a quantitative and a qualitative method. The quantitative study

Quantitative research: In quantitative researches, surveys are conducted to collect numerical data. Most of the surveys include close-ended questions which are less time consuming. It is quite easy to collect such data as consumers tend to be more co-operative. The collected data is further analyzed for a proper conclusion.

The quantitative approach to research has numerous principles that make it unique compared to other approaches. In this paper, I will break down many of the

Quantitative research is to find a way to solve the problem as result generating numerical data or data that use as statistical data. This type of research is used to look at the attitudes, opinions, and behaviours and

In this research I will use both of methodology which are primary and secondary. I will use primary method through make a survey about Nokia Company and I will put questions. Also, I will use secondary method through use the website, books and articles to find more information about Nokia Company and to achieved the objectives. Moreover, in this research I will use quantitative and qualitative. I will use quantitative when I will write about numbers of employees or numbers of who many persons do the survey. The qualitative is the words or types of something that I will include it in this

Moreover, the quantitative method is used by researches who want to discover statistics and facts by analyzing data in a numerical way. Unlike this article, the qualitative method is used by researches who want to gather data through observations and interviews based on what the participants say or do. The qualitative method seeks to explore and collect opinions and motivations on the research topic instead of collecting numerical data.

Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising.

Based on the research question and the developed hypothesis, the research will utilize the quantitative approach. The ultimate goal of quantitative study is to find generalization on large number of case based on different variables or to examine the causal phenomenon of numerical variables (King, Keohane and Verba, 1994). The regression analysis will be used throughout the study, it is not sophisticated but it is still powerful in the social science.