Research Methods Of Quantitative Research

Qualitative research is subjective data and is often used in the social sciences (Sarantakos 2013, p. 48). Qualitative research is devoted to gathering facts, this can be completed through personal experiences, behaviours, and observations (Sarantakos 2013, p. 46). The purpose of qualitative research is to gather an in depth understanding of human behaviour and the explanations for the behaviour (Martijn & Sharpe 2006, p. 1). An issue with only using a qualitative method is efficacy, qualitative studies cannot address relationships between variables with the degree of accuracy that is required to establish social trends (Sarantakos 2013, p. 46).

Qualitative research depicts the attributes and characteristics of something. In Qualitative research, the portrayal is not decreased into numbers just like the case in quantitative research. In any case, this can later be accomplished through encoding process. Qualitative research furnishes the scientist with data about

Qualitative Research is using the characteristic of something such as colour, shape, texture, etc. Qualitative research is commonly used to research the quality of a product for example the red T-shirt is soft and fits well.

Power point slide Qualitative research is a difficult term to define…. Nevertheless, it is important to be familiar with some definitions in the field. The definition provided by Creswell 2009 is enlightening because it incorporates ……….. most important part of definition for me were reports detailed views of informants and natural setting.

Qualitative research key characteristics are the researcher immerse her/himself in the setting, contexts of inquiry are not contrived they are natural, want the subjects to speak for themselves, attend to the experience as a what not as separate variables, these is no one general method, the process entail appraisal about what was studied and it implies a direct concern with expertise as it is lived or felt or undergone (Hughes, 2006)

Compare and contrast quantitative and qualitative methods on each of the elements listed. Please use scholarly, academic literature to support your response.

Qualitative research is subject to judgments about the data and synthesizes the findings using specialized approaches such as experimental or non-experimental. Researchers often opt to use non-experimental approaches in studies using surveys, interviews, observations, and case studies. Even though an experimental approach is appropriate in quantitative research, it further enables researchers to find answers and collect data (Bagozzi & Yi, 2012). This approach is unique in its hypotheses and the study of behavior, making it valid and reliable.

According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).

Maxwell (2005) also notes that qualitative research can be used to address various issues and is not restricted to one ontological stance. The method also involves developing a relationship with the people one is studying, an aspect that is important in defining the authenticity of the data and determining the course of action.

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizes

Qualitative research involves the process of discovering not only what people think but also why they believe it. The object is to get people to discuss their stance, beliefs, or viewpoints to acquire an understanding of their feelings and motivation. The qualitative research utilizes in-depth small group studies to steer and assists the development of theory. The outcome of qualitative research tends to be indicative of the opinion of the researcher rather than estimated.

Qualitative analysis refers to not the quantifying of qualitative data, but a nonmathematical process of interpretation, pursuing discovering concepts and relationships in raw data including interviews, observations, documents, visual footage and even quantitative data from elsewhere, and then have them organised into a theoretical explanatory scheme (Strauss & Corbin, 1990). It is more capable than conventional methods to obtain intricate details about a phenomenon (Strauss & Corbin, 1990).

According to Kothari (2008) qualitative research is concerned with qualitative phenomena which are related to or involve quality or kind. Qualitative research engages the collection and analysis of non-numerical data obtained from experiments, interviews, observations, and other resources involving statements and arguments. Research is conducted into particular context and non-numerical interpretive approach is used to produce narrative description of research data. Unlike quantitative research, this type of research considers the underlying facts behind the establishment of particular behaviors and assumptions. It is commonly used in behavioural sciences where the aim of research is to discover underlying motives of human behaviour.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]