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Royal Ontario Museum

Decent Essays

Royal Ontario Museum is known to be one of the best attractions in Toronto. Out of all the guests, according to the ROM’s exit survey, 71% of guests were families. Furthermore, younger visitors, including millennials, were more general visitors whom came to with no specific purpose. A study from the National Endowment for the Arts found that in 2008 23-24% of the millenials went to a museum once in a year. In 2012, only 18-22% of the millenials did so (GBriff, 2015). The museums are consistently experiencing drop in younger visitors. The ROM, knowing the potential of attracting younger generations, seeks to appeal to the millennials by conducting best and current practice research. The objective of this research is to identify several of the …show more content…

The Victoria and Albert Museum created many different ways to interact with the visitors. First, they created their website to be easily navigated and created interactive exercises such as “Design a Wig” to promote their exhibitions. By visitors having fun with creating a wig, it builds anticipation on their visit and creates more reason to visit the museum. At the museum itself, visitors will be met with the Hands-On Exhibitions. The exhibitions allows the visitors to try on Victorian costumes, make a brass rubbing or a giant slider puzzle, try on armour gauntlet, design their own tea post, and more (). Through out the whole experience, the visitors are met with fun interactive activities that are not only geared toward children, but adults as well. At Science Museum London, they take pride in their own section of interactive exhibits. Launchpad, packed with over 50 interactive exhibits geared to ward 8-14 years old, is now closed as the museum prepares to open new Interactive Gallery. The new Interactive Gallery, 60% larger than Launchpad will engage all visitors in the drama and spectacle of math and science (). This change was done to better engage the adults, especially experience seeking millennials. One of Gen Y panel member from Millennial Marketing recalled that: “My best museum experiences were London Science Museum and Victoria & Albert. One common thing these both museums have is that they mange to interact with their visitors. Once you walked into the exhibition hall, you find yourself in some place like Wonderland. The interior design, interactive tools and toys are simply designed to create a magical experience. It is never boring. A magical land would never be boring.”

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