Over the past three weeks in the University of Phoenix Marketing Management class, I have completed three simulations based on real life marketing situations. The first simulation was titled, "Forecasting Market Demand." This simulation discussed the importance of determining the future demand for your product in the voice commanded software industry. The marketing team for the new Listensoft software needed to accurately forecast the production capacity of the new product and the pricing strategy. This task is especially difficult because human behavior is difficult to predict. Forecasting behavior " is about generating numbers out of expectations, opinions, statements, prior patterns and a host of other subjective elements" (Forecasting …show more content…
A comparable industry I have determined would be the movie sales and rental industry. The pricing of my items also will need to be compared to other larger retailers to ensure I am remaining within the industry average selling price, and the industry trade price. Service Added Based Differentiation In mature markets such as the luxury car industry, different companies own the market shares already. These companies sell similar items at comparable prices, so the key to success is to differentiate their item by adding a service that customers feel is valuable. I found the Service Added Based Differentiation Simulation very difficult. My results were less than optimal every time I attempted something different. My first attempt at the differentiation was to add the GPS System in all of the Camyo vehicles. My decision was poor because it appeared not to have added a higher value perception within my target market. The customers were able to assign a value to the GPS system, therefore it was not the best option. Although my actual unit sales were not optimal on my initial attempt, the profitability of the car was high since I raised the price. My second decision was made based upon the recommendation to add more than one option. Therefore I added the GPS system and the weekly car wash. The customers viewed the
Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.
On September 6, 2017, I were documented for an incident that involved a University Housing policy violation. I was charged with violating the University Housing Alcohol 1.2 policy. With my violation, came consequences. I met with The Residence Conduct Coordinator to discuss my actions and came to the conclusion that I would have to schedule a meeting with The Campus Alcohol and Drug Education Center (CADEC) and with that, a reflection paper.
According to the HIPAA, several laws have been introduced to protect the rights of individuals with regard to accessing their personal information. Proposals such as patient’s having the right to control their personal files while at the same time, medical professionals can have access to pertinent information on a need to know basis. Controlled access gives the patient an opportunity to control disclosure of select information in the Electronic Health Record so that certain information can be available to health providers. The broad networking capabilities enabled by the internet
Critical thinking is essential in business and in every aspect of life. The more time spent thinking critically about an issue or problem allows the thinker time to generate a response and a course of action. A person that thinks critically about a decision before acting has the best chance of getting optimal results. Team-A has completed the Thinking Critically simulation and has reviewed the results as a group determining that in business, thinking critically can make the difference between success and failure. In the following critique, we will discuss the problem evaluation tools and techniques from the simulation and compare those to the tools and techniques that we would have used in this scenario. Team-A will describe the
How can you apply what you learned about the concepts of supply and demand from the simulation to your workplace?
The place where I completed my field assignment was a private program. Inside the classroom, there were 16 6-8 years old with two teachers. KW was the lead teacher and MS was the assistant. The program runs five days a week from 7:45-4:45. A fourth of the students in the class had IFSP/IEPs.
We were four in our group and we were given a scenario of a patient who was having an anaphylactic reaction from bee sting venom. The group agreed that I will be the primary nurse. As the primary nurse, I knew that I had to lead and supervised our group in responding to the emergency situation at hand. Having played the role of a primary nurse in this simulation, I have gained meaningful experience, which I can use in my future nursing practice.
How may you apply what you learned about supply and demand from the simulation to your workplace or your understanding of a real-world product with which you are familiar?
How may you apply what you learned about supply and demand from the simulation to your workplace or your understanding of a real-world product with which you are familiar?
In order to track the KPIs to provide evidence to management on which funding pricing should be provided to Amazon, a simulation was prepared to track these KPIs over a one month period divided into four4 week-long segments.
The Everest simulation was a unique experience. Before the actual simulation started, my team discussed the approach we would take and how we will deal with situations wherein the personal goals collided with the team goals. We shared our character profile information with each other and began the exercise with excitement and a firm resolve to do our best.
The strategy I chose for the simulation is “Niche Cost Leader." First, with the key focus being value, this strategy will challenge me to keep costs at a minimum and force me to streamline overall costs to produce a valuable commodity that, in turn, will generate financial success that can be shared with internal and external stakeholders. Second, as the success of this strategy primarily relies on the existing product line being prosperous, I will be able to practice and hone my forecasting skills based on one product. Though I eventually will produce more than one product, most of the simulation will be conducting under making the primary product as successful as it can be, and reliable forecasts are
to convince him to invest the same amount in convertible debt or preferred stock where he can choose to
In differentiation strategies, the emphasis is on creating value through sustainable uniqueness. This can be achieved through product innovations, superior quality, or superior service, which is then sustained and leveraged through creative advertising; brand-building and strong supply chain relationships. Another requirement for a successful differentiation strategy is that customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create it. A differentiation strategy will lead to higher firm performance only if buyers value the attributes that make a product or service unique enough to pay a higher price for it or if they choose to buy from that firm preferentially. If
Differentiation can be achieved in a variety of ways: unusual features, responsive customer service, rapid product innovations, technological leadership, perceived prestige and status, appeal to different tastes, and engineering design and performance. Methods of controlling costs, however, may be limited. The ability to price differentiated products competitively will be important for reducing upward pressure on customer prices so that they do not exceed the level customers are willing to