The Business Culture Of India

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

The substantial part of the article concentrates on the way companies and their managers should embrace contemporary multinational market. The author claims: “Adaptation strategies are better suited to opportunities opened by the shift in the locus of teh global growth. (..)Western markets must compete in big emerging markets like China and India. But they can;t forcé their way in.” That is why, it is critical to pay careful attention to political, economic, or cultural diversity. Ghemawat is skilled in giving pieces of advice to those who underestimate the importance of countries differences and similarities. He also says: “I propose that every MBA gradúate – and presumably every global manager – have a mínimum body of globalization related knowledge, including (..)an understading of how differences between countries can influence cross-border interactions; awareness of the benefits of teh additional cross-border integration’.

The Christians and Catholics regularly appeal to God. They trust that God favors them and they will be sent to paradise after they have died. We can see that the philosophies that individuals accept are very unique amongst Chinese and Americans. In China, they put an extremely solid accentuation on building informal organizations. They allude to this as "guanxi" in Chinese or "relationship" if actually interpreted. They utilize this in leading business; by mingling and becoming acquainted with their clients before marking an arrangement with them. Relationship starts things out, then trust, coordination and business will in the end take after. This procedure as a rule takes quite a while which is in spite of how Americans do business. Americans put a solid accentuation on speed and proficiency. Social collaborations in the US in any case, are thought to be more easygoing and accommodating. Chinese are known to have a long memory for both favors and embarrassments. They think about things literally and they loathe losing face. Chinese have a solid mindfulness that they ought to never be viewed as a trick and need poise,(main clause) that’s why they don't

The Ikaniuksalgi, or “the people of the peninsula” (today more commonly referred to as the Seminoles), arrived in Florida late in the eighteenth century. Although Florida and the Seminoles have been linked for almost three centuries, the origins of the Seminoles lie in part in the Creek Confederacy that migrated to Spanish Florida from Alabama and Georgia. Even though other Indians had inhabited the peninsula, European diseases and wars along with rival southeastern Indians devastated the aboriginal population. Those few Indians who survived allied for the most part with the incoming Creeks, other Indians, and runaway slaves joining the amalgamating native population. The Creeks’ Muscogee language became the most prevalent, and contributed to the generalized grouping of the Florida Indians. But political factors weighed heavily in the creation of a new consolidating identity.

India has become a global conduit for business as they have liberalized their economic policies over the past 20 years. Companies are flocking to India because of many factors, including, less expensive labor costs, increasing growth rate, and an abundance of a highly skilled workforce. These factors in addition to other advantages have substantially increased the number of United States businesses looking to grow beyond the U. S borders into the county of India. Dunlop Software Consultant’s goal is to also expand its operations internationally and believes that India has the business environment to meet our goal of expansion globally.

Situational problems arise when doing business. This study is caused by cultural differences like relationship building and a contractual obligation. The Chinese focus on personal relationships that are face to face versus a factual relationship approach like the American’s use. Each party has to adjust to each other’s cultural style. There is a lack of communication is presented as a breach of faith between the parties’ business arrangement.

The cultural background at Dogfish Head would be considered an involvement style of culture according to our textbook. This style of culture is the center and core focus of the involvement and participation of employees. (Daft R.L., 2011) This helps Dogfish Head to meet the fluctuating expectations from the external part of the business environment. This type of culture places significance on meeting the needs of the company. The culture of Dogfish Head Brewery also shares its vision with the strategic business priorities, for example; efficiency, quality, innovation, customer service, reputation, and brand. Culture is the building blocks of this organization. Employee involvement and the culture at Dogfish Head reflects the behaviors’ on how the business functions. This also decides how the company’s culture supports its business strategies.

Both Chinese and westerners pay attention to presenting gifts to others, but there are some differences between them. First of all, it is the differences of gift. The Chinese attach importance to the practical value of the gift. For example, they may send quilt or household appliances to the new couple. Chinese also like to present gifts with high prices due to their face or other compelled reasons. But there are some stuff could not be presented as gift. For example, clock, which pronunciation sound like attending a funeral of senior; shoes, which means breaking up. However, the Americans always presenting gift like a bunch of flowers or a bottle of wine. They attach the importance to the feeling of receiving gifts, not the gift itself. Generally speaking, they neither present too expensive gifts nor too cheap gifts but pay attention to the gift packaging. Even it is the very common gift, they will use color paper packaging with ribbon bandage to make it perfect as an expression of their deep

The United States, a nation founded on a fundamental belief in equality, is today a multicultural mosaic of over 315 million people of varying race and cultural heritage.

1. Nick Robins, “This Imperious Company” in The Corporation that Changed the World: How the East India Company Shaped the Modern Multinational (London: Pluto Press, 2006), 19-38.

Based on Tata Group’s experience, we can see the advantages and drawbacks of going international as follows:

The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late 1980s. To enter the highly regulated Indian economy, the company had to struggle hard to 'sell' itself to the Indian government. PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural activities. In addition, it made a host of other promises that made its proposal very attractive to the regulatory authorities. The case also discusses the criticisms leveled against the company, in particular, criticism of its failure to honor

In 2004, the pubs reduce the amount of alcohol in its cocktail pitchers and create the new product which is beverage with alcohol. This is a better way to developing the pubs well (Quain, 2009).

According to the International Monetary Fund (IMF), World Economic Outlook, advanced economies with deficits will need to compensate for decreases in domestic demand with increases in international exports. Emerging markets such as China and India will compensate by shifting from international markets to their own domestic markets. The IMF has also projected that China will overtake the US economy by 2015 and India is expected to be equal in size to the US economy by 2020 (International Monetary Fund (IMF), 2011). It is clear that the continued expansion of China’s and India’s economies places them as a dominant economic forces that Multinational Enterprises will have to compete with for market share in China, India,

Dr. Farok J. Contractor is a professor in the Management and Global Business department of Rutgers Business School, New Jersey. He has written hundreds of articles on the topic of international alliance and foreign direct investment. “Punching above their weight: the sources of competitive advantage for emerging-market multinationals” is one such article of global interest which has been declared of great value both for the public as well as for policy makers. The prime focus of this article is upon the phenomenon of emerging market multinationals which have swept the world by storm and introduced a whole new way of conducting global leadership and business. These emerging market multinationals are specifically discussed