The Coop

The primary market research is to gather new information by conducting market research, interviews and surveys. This information we have collected through direct contact with the guests. This research differs per business. Our hotel can overview about the target markets through the surveys and interviews we have done.

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Small and mid-cap restaurants that were heavily franchised (less than 25% of stores owned by the

With the population within our restaurant radius growing at a steady six percent per year, the company believes that this

The analyses indicate that the franchisees are profitable at this level of sales; some franchisees appear to be having cash flow problem, since footnote 7 points out Boston Chicken had been forced to make advances to franchisees to fund local and national advertising; the sales from same store and distribution of same store sales; late payments by franchisees; the total cash floe generated by all stores.

Market research is utilized by companies to make the right decisions when it comes to

This case study will analyze the findings of my research on the general overview of Chick-fil-A from conception to future projections all while analyzing the external environment , current strategies, and current objectives. Then I will detail some strategies that I would recommend if I were the CEO and my reasoning. My research will also detail the competitive strategies used by the company's main competitors and how Chick-fil-A could combat these strategies.

Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.

Also, teething problems with marketing, operations etc might not lead to optimum sales. Therefore, we will project only 60% of this figure as first year sales and use the estimated figure as the sales figure for Year 2. Over the planning period, starting from Year 2 onwards, sales are expected to grow at a rate of 3.9% every year, in line with industry estimates of the average growth of the restaurant industry in the US (Source: Mintel International, cited in section 6.0).

There are six marketing strategies of Chick-fil-A. First, Build your “raving fan” base. Chick-fil-A of coarse always strive to bring new fans in at the top of the funnel, but building relationship with customers is as important as having new customers. This strategy results in 7 to 10 million people eating at Chick-fil-A each week and about 10 to 15 percent of total customers visit Chick-fil-A four or more times per month. For an example of building “raving fan”, Chick-fil-A have

Because most services are dependent upon people (employees, customers), HHBBQ must avoid past mistakes in variations in quality and inconsistency such as overstaffing, food waste, and less than ideal image promotion (Ferrell & Hartline, 198) to maintain high service quality and profitability.  Although service quality is a subjective phenomenon (Ferrell & Hartline, 198),  this particular marketplace would not allow for service customization but allow HHBBQ to focus on food quality and speed of service to meet their customers’ needs.

This has put pressure on those restaurant companies wishing to remain competitive whilst at the same time grow. The need for a shift in strategies has emerged in reaction to the volatile economic situation. Nando’s has not been immune to this downturn and has had to tighten operating margins in order to remain competitive. This has lead to slower growth rates than the company initially anticipated.

The CEO of the company has maintained a steady visit to some of his stores but this was not really any type of market research. These visits were more of an

It is 1995 and The Coop is experiencing some major challenges, including a downturn in sales affecting 26% of the company’s stores equating to an annual decrease of $3.5 million at present. The first recommended course of action would be to identify what is the underlying contributor(s) to the slow sales to arrive at the “focus decision problem.”1 This needs to be an overall evaluation with specific, detailed and pertinent questions included in the data research to understand where the problem lies and what improvements can be made. With sales decreasing at 20 of the most profitable stores, resulting in an overall decrease in sales by 6%, this would mean $3.5 million is at stake if market research is not implemented.

The top management would conduct market research to know how good of profitable while examining the need for the product. In market research there are advantages and disadvantages. The top management or CEO has to consider whether market research need to process, it depends on research cost and time.